São Paulo, São Paulo, Brazil
I am a dedicated marketing professional with a passion for driving success in the dynamic world of business. With over 20 years of proven experience in Marketing Strategy, Digital Marketing, Demand Generation, and Events, I bring a holistic approach to achieving exceptional results. My expertise in Marketing, having honed my skills in identifying and cultivating valuable leads to drive business growth and allows me to seamlessly merge the virtual and real world, creating memorable experiences that leave lasting and ensuring maximum reach and engagement. Whether it's leveraging data-driven insights or staying ahead of the latest industry trends, I thrive on delivering impactful campaigns that resonate with the audience. I take pride in developing strategies that not only elevate brand visibility but also cultivate strong brand loyalty among clients and stakeholders. I have a proven ability to lead cross-functional teams, fostering collaboration to achieve common objectives with a background encompassing roles like Field Marketing Manager at SAP, Head of Marketing at Redbelt Security and most recently as Country Marketing Manager at Atlas. Some of significant achievements and commendations that have distinctly molded my career trajectory: -Leading the global events strategy and developing a global events playbook -Successfully launching a new Marketing Partnership Program for startups globally at Atlas. -Sourced and qualified 300+ leads each month, contributing to $2M in sales - Leading the marketing strategy for HXM (line of business) that delivered the highest quota attainment for FY 2021 - Being recognized 4 times as MVP of Marketing at SAP -Pioneered Brazil's 1st cybersecurity podcast -Managed 50+ quarterly events, boosting demand & renewal at softwareONE My mission is clear: to empower companies to thrive by harnessing innovative techniques, strategic insight, and a relentless focus on impactful results. If you would like to learn more about me, please contact me via InMail!
• Responsible for setting the strategy, building and executing the regional marketing plan. • Own programs at country level (key deliverables for thought leadership, demand generation activities and execution). • Develop and produce country GTM and associated metrics/ goals/ benchmarks. • Develop quarterly activities and campaigns calendar that aligns with and supports corporate milestones and demand generation. • Responsible for the local management of Demand Generation activities like events, digital campaigns, ABM marketing and partner programs. • Use data to analyze and make strategic recommendations to optimize marketing programs • Develop overall company value proposition and offering segment messaging. • Create customer segmentation strategies, define lead journey and experience and monitoring. • Leadership of Global Events Strategy Project.
• Development and coordination of Marketing Activities (Events, Campaign, Demand Generation Plan targeted for products, and vertical business unit) • Creating demand generation plan based sales quota, territory, resources and activities to generate pipeline. • Development of strategic projects focused on increasing demand and accelerating business. • Weekly monitoring metric, monthly, quarter, semester and yearly. • Responsible for preparing executive reports on internal performance metrics of the team and demand generation channels. • Sales stakeholders Management for HXM and DSC.
• Crafting strategies for all Marketing team, including Digital, Advertising, Communications and Branding • Development of demand generation plan and lead qualification. • Responsible for ABM strategy on selected accounts • Preparing and managing monthly, quarterly and annual budgets for the Marketing department • Team training and development. • Setting, monitoring and reporting on team goals