Smyrna, Georgia, United States
I am an Enterprise Transformation and Organizational Design consultant with more than 25 years of experience leading large-scale operating model and governance redesign across global brands including Samsung, Dunkin’, Orangetheory Fitness, and The Coca-Cola Company. My work focuses on aligning strategy, structure, and execution within complex, matrixed organizations. I specialize in enterprise change management (ECM), operating model design, workflow optimization, and cross-functional alignment that improves speed, accountability, and measurable business performance. Across my career, I have led vendor governance strategy, restructured creative and marketing operations, implemented global process standards, and delivered sustained cost efficiencies while preserving brand and operational integrity. As an Accredited G-Cologist Practitioner, I integrate GC Index® insights into leadership and team-impact strategies, helping organizations understand how individual contribution drives collective performance. I am currently a Ph.D. candidate in Business Psychology, where my research extends my systems-level work into the behavioral domain, examining how organizational design and communication influence talent systems and performance outcomes. I integrate evidence-based research with executive practice to support sustainable enterprise transformation. Open to remote consulting and contract engagements focused on enterprise transformation, operating model redesign, and organizational effectiveness. Core Areas: • Enterprise Transformation • Organizational Design & Operating Model Redesign • Enterprise Change Management (ECM) • Governance & Vendor Strategy • Business Process Optimization • Cross-Functional Alignment
Lead strategic initiatives to enhance organizational performance through process optimization, creative workflow design, and business-transformation partnerships. Support executive leadership in growth strategy, client relations, and team alignment across marketing and production operations.
Principal Consultant specializing in organizational design, change management, and process optimization, with deep experience in marketing, advertising, and creative operations. Lead transformation and workflow-redesign projects for global brands including Samsung, Dunkin’, OrangeTheory Fitness, and California Pizza Kitchen. • Directed advertising-operations transformation for Samsung, achieving $22.2M in savings through process optimization and vendor consolidation. • Partnered with MurphyCobb & Associates (SharkNinja Project) to develop AI-enabled workflow and governance models that met global productivity targets. • Standardized creative-asset and approval systems for Dunkin’, Orangetheory Fitness, and California Pizza Kitchen, improving speed-to-market 30 % and enhancing brand consistency. • Advise executive teams on operating-model design, staffing alignment, and change-readiness strategies connecting creative innovation to business results. • Accredited G-Cologist Practitioner – apply GC Index® frameworks to assess leadership impact and team collaboration dynamics within client engagements. • Guided sourcing and vendor-transition initiatives for client organizations, aligning internal marketing and creative teams with external production and technology partners to support scalability, innovation and productivity.
Served as lead consultant to Samsung Electronics headquarters in Korea, marketing division, directing advertising-operations strategy and vendor governance across APAC and North America. • Acted as primary liaison between Samsung HQ and global advertising agencies to align production standards, budgets, and brand quality. • Designed and implemented end-to-end production-workflow models connecting internal marketing teams and agency partners, improving delivery transparency, speed, and operational consistency. • Built and managed Samsung’s Preferred Production Partner Program, establishing approved vendor rosters for production companies, directors, editors, VFX, music, color, and talent agencies. • Negotiated production costs with ad agencies and third-party vendors, generating more than $22.2M in cumulative cost savings over seven years and sustaining an average 15% annual reduction through disciplined vendor management and rate optimization. • Authored the Samsung Preferred Production Partner Playbook, defining standardized processes, rate structures, and execution timelines adopted globally by agency partners.
• Directed marketing-operations strategy and organizational-design initiatives to improve collaboration, efficiency, and ROI across the North America Business Unit. • Oversaw campaign planning, budget allocation, and talent alignment for marketing operations, optimizing resources across headquarters and regional teams. • • Led an agency-consolidation initiative that reduced the number of regional creative agencies from 109 to 30, delivering $2.5M in annual fee savings and increasing creative quality and consistency. • Spearheaded project-tracking and automated-approval systems that shortened campaign delivery timelines by 25% and improved visibility into performance metrics. • Unified campaign planning, financial reporting, and production oversight into a single enterprise platform, streamlining decision-making and accountability. • Partnered with procurement, finance, and marketing leadership to establish new vendor-governance and performance-measurement frameworks that sustained long-term cost efficiencies.
Oversaw a cross-functional organization of more than 50 team members spanning in-house creative, broadcast, digital, print, packaging, design, retail, national/local ad trafficking, and talent-management operations. Accountable for a $20M budget, staffing, and overall creative-production performance, delivering annual third-party production-vendor savings of 10–15% through process standardization and contract optimization. • Standardized production processes across TV, print, radio, OOH, and online, reducing agency fees by 40% and achieving measurable cost efficiencies. • Launched an integrated workflow model aligning cross-functional teams by project layer, increasing packaging-delivery speed 40% and reducing overruns 30%. • Merged two departments into one cohesive team, improving speed to market 43% and establishing a 33% annual savings benchmark. Sourcing, Outsourcing & Workforce Realignment • Directed ongoing restructuring to balance FTE and freelance resources; evaluated, selected, and onboarded external production partners to meet high-volume demand. • Designed and implemented an automated project-management and time-tracking platform with an outsourced technology vendor; remains in use company-wide. Creative Asset Deployment & Brand Governance • Streamlined creative-asset deployment between Coca-Cola headquarters, bottlers, regional marketing teams, and customers, improving delivery speed and visibility. • Established national-to-local asset-management protocols that reduced duplication and creative-production costs by 40% while maintaining brand integrity. • Oversaw governance for all creative materials deployed across the U.S., ensuring compliance with brand standards and alignment between corporate and regional campaigns. • Partnered with procurement and finance to monitor creative-adaptation budgets and verify ROI on regional activations.
Directed broadcast and emerging-media production across global campaigns, expanding into digital and social platforms to modernize storytelling and enhance consumer engagement. • Implemented a vendor-integration strategy that reduced agency fees by 60% and increased overall workflow efficiency by 50%. • Championed adoption of new-media and cross-channel production approaches that improved brand responsiveness and market relevance. • Partnered with marketing, IT, and procurement teams to align creative operations with enterprise cost and quality objectives. • Managed the reorganization and outsourcing of creative-production functions, evaluating vendor capabilities and redeploying resources to optimize cost and delivery speed. • Provided leadership across multidisciplinary teams, ensuring creative integrity and alignment between brand objectives, technical delivery, and production execution.