San Francisco Bay Area
Closed shop, January 2026. Life is Good. ProudHorse Connections's mission is to explore the intersection of equine training and wellness. We focus on promoting responsible horsemanship by working with equine training experts with proven experience in Training for Wellness™ and by facilitating the creation and promotion of multiform educational content.
Happily mentoring young entrepreneurs pro bono to give back, to give thanks for all life has blessed me with.
Produced an online course for Equine Wellness Professional Kathleen Aspenns focusing on helping owners of nervous, anxious, fearful, unfocused horses.
ProudHorse is a small brand building and communications consultancy and was launched specifically to support and promote individuals and companies who put the horse’s mental, emotional and physical welfare and wellness first. We specialize in strategic communications and event and content creation worldwide.
Hired to roll-out Jacuzzi’s new corporate brand re-launch worldwide, and support ongoing sales and marketing effort for the Spa and Bath brands in the US and abroad. • Led a pluri-disciplinary team including PR (Burson-Marsteller), advertising (Y&R), direct marketing (Wunderman) and media (Mediaedge:cia) in the US, UK, Italy and France that: o Successfully ensured the Jacuzzi brand re-launch in every region via a score of localized material, strategies and tactics. o Supported local Jacuzzi initiatives for the Corporate, Spa and Bath divisions in each country as well as in Russia and Spain. o Managed the development and production of co-op Dealer Promotion Kits in the US and the UK for both the Bath and Spa brands and developed Spring and Fall 2005 Promotional TV, radio, print, direct, and online campaigns.
Promoted from Account Supervisor to Management Supervisor to Account Director to VP between 1999 and 2005. Proud alumni of Anderson Lembke. Responsible for managing all integrated advertising and communications programs for the Applied Materials, Texas Instrument DSP division, and Del Monte Foods accounts. Worked closely with clients and agency teams to develop strategic plans leading to national and worldwide campaigns: Texas Instrument: Led team to develop new brand messaging strategy for the DSP division globally. Work included: Developing print and online advertising for the application division. Glocalizing Asia specific campaigns. Providing strategic support to the DSP divisions. Applied Materials: Successfully worked to align all the divisional (eight separate groups) product advertising with a new corporate branding campaign. Supervised the launch of a multi-million new brand identity campaign leading to measurable, double digit increase of positive company attributes. Del Monte Foods: Responsible for managing all Kids related advertising on the Del Monte Foods account (Packaged Goods) including print and TV (2 spots). Responsibilities included working closely with client on new product development, research, testing, naming and launches. Hitachi:Co-managed the launch of a new $10 million campaign to continue establishing Hitachi as a technology leader in the US using its storage divisions as proof points. Supervised a core team working on a brand building campaign for Microsoft's business-to-business BPG (Business Productivity Division) and WEG (Worldwide Enterprise Group). Specifically: Supervised the production and implementation of print, online and broadcast TV campaigns (11 spots) supporting existing Microsoft e-commerce and knowledge management messages. Responsibilities included establishing budgets, strategy development, creative management, presenting work, research, testing, talent negotiations, and usage rights management among others.
Managed client activity from preparation of communications plans to implementation of all tactics (print and online advertising, collateral, sales promotion, direct marketing). Developed and implemented an ad localization program for five award-winning Fujitsu print campaigns and one product print campaign (printers) in the U.S., Europe (5 countries) and Canada. Clients included several U.S. divisions of Fujitsu, $42 billion software, computers, communication and microelectronic company with over 400 subsidiaries in more than 100 countries worldwide. Specifically: Fujitsu Personal Systems, Inc., Fujitsu Business Communications Systems,Fujitsu Software Corporation, Fujitsu Computer Products of America. In addition, managed several naming and logo development projects in collaboration with Lexicon.
Responsible for the day-to-day management of the Zenger Miller (corporate training), Law Cypress (imaging technology) and San Jose Beautiful (non-profit) accounts. Additional experience includes the Vanstar (multi-vendor PC services integrator), ReloAction (relocation) and Worldview Systems (online travel information) accounts.