Washington DC-Baltimore Area
Caroline Izzi is a seasoned social media professional with a strong background in cybersecurity. Her work focuses on key areas such as cloud security, operational technology (OT), identity security, and exposure management. She currently leads the global social media program at Tenable (Nasdaq: TENB), where she drives strategy and execution for the company’s largest product launch to date: Tenable One. Caroline stays on top of social media trends to produce engaging, timely content and consistently analyzes performance data to inform strategy and report on impact. As an intern, she was also part of the communications team during Tenable’s IPO in 2018. Previously at ID.me, she built and launched the company’s first social media care team, overseeing support during a period of unprecedented growth tied to unemployment benefits verification. During her tenure, ID.me achieved unicorn status, closing a $100 million Series C and reaching a $1.5 billion valuation. Caroline holds a Bachelor’s in Business Communication and a Master’s in Communication Studies from Stevenson University. (Go Stangs!) Her marketing and communications experience spans industries including technology, hospitality, healthcare, and higher education. She’s proficient with tools such as Adobe Creative Suite, Tableau, Sprinklr, Sprout Social, Asana, and Zendesk.
• Lead Tenable’s global social media program—reaching customers including ~60% of the Fortune 500—by shaping and executing a data-driven organic B2B content strategy aligned to brand and business goals. • Guide and mentor a team of social media coordinators to grow Tenable’s presence across LinkedIn, X/Twitter, Instagram, YouTube, and Facebook through trend-aware content and channel-specific strategies. • Manage a global employee advocacy program that equips 2,000+ team members with curated, on-brand content via a dynamic social media library; collaborate with external vendors to drive adoption and performance. • Partner cross-functionally with PR, editorial, creative, channel marketing, and events teams to develop integrated content campaigns that align with executive priorities and amplify Tenable’s voice in the market.
• Set and direct social media strategy in concert with cross-functional team members, making adjustments and reprioritizing as needed / maintain accurate content calendar. • Project manage asset creation, design, review, reporting, etc. • Partner with the Customer Success team to amplify customer experiences through testimonials and case studies. • Ensure content is optimized for SEO and AI discovery against target keywords.
• Build a team of 15 social response representatives to provide 24/7 customer care • Leverage listening tools and benchmark analysis to report member engagement in all stages of the digital identity verification process • Escalate PR outreach, high-risk behavior, and exceptional member cases to the operations center for review • Develop and maintain a help site of support guides, product updates, and technical support • Communicate trends and make recommendations to company partners such as the IRS, Department of Treasury, and 27 state unemployment agencies
• Provide technical support to hundreds of members in various stages of the verification flow (MFA, password reset, document upload, organization selection, consent allow, etc.) • Double social media response times in eight months across Facebook and two Twitter accounts • Improve the member experience by working with the chief product officer to redesign the user interface for 64 million members • Build member trust through brand reputation strategies, such as increasing star ratings on Better Business Bureau and Google Reviews • Identify member pain points and create support content, such as a three-month fraud campaign, to address the most prevalent barriers to verification
• Publish content, monitor, and maintain social media platforms such as Facebook, Twitter, and Instagram while utilizing tools like Sprout Social and Facebook Business Manager • Collaborate with video, graphic design, and marketing team members to coordinate content for publication • Engage with clients, partners, and agents on social media platforms to garner user-generated content • Brand the Lucido divisions to support recruitment efforts and talent acquisition of new agents • Shoot open houses, team events, and partner meetings to promote the company
• Drive the design and development of marketing initiatives across Facebook, Twitter, Instagram, and LinkedIn which resulted in a one-third follower increase • Coordinate social media with Nasdaq during IPO which resulted in 56,794 impressions • Conceptualize and create #ILoveNessus social media campaign • Provide social media coverage at the world's largest women in technology conference (Grace Hopper) • Send email marketing to targeted audiences utilizing Clinch analytics
• Recruit prospective students through relationship building and participating at Open Houses • Present information sessions and field financial, educational and experiential questions • Assemble and mail hundreds of packets to students who were admitted to the University • Conduct scholarship interviews with prospective students and families
• Plan monthly social events for 400+ residents such as game nights, BBQs, karaoke, late night breakfast, study nights etc. • Work collaboratively on an area staff of 22 and with a department-wide staff of 64 RAs • Develop a sense of community through event planning and relationship building • Respond to student emergencies in a prompt, responsible, confidential and dependable manner
• Planning, promote, and host events and promotional activities • Design marketing and promotional materials • Conduct recruitment and outreach through a variety of methods, including information sessions and in-class presentations for prospective students • Coordinate social media efforts