Caroline C.

Curious marketer. Quiet operator. Sugar enthusiast.

United States

About

Getting my kicks from these colorful characters: https://www.linkedin.com/showcase/purple-knight https://www.linkedin.com/showcase/forest-druid I daydream of becoming an archaeologist and a diplomat, of conserving rainforests and coral reefs, of helping to connect the underserved with healthcare and education. Hey, a girl can dream, right? Oh, I also daydream of Italy. Like, a lot. When I’m not daydreaming, I'm known as a language lover and challenge-welcomer with a knack for organization and driving projects forward. In cubicle jungles, I’ve thrived in hybrid roles combining communication and customer-facing skills, creative troubleshooting, quick adaptation, continual learning, and a sprinkle of mischief. Known for: Marketing automation, Marketing tech stack/systems, Writing + editing, Localization, Contract negotiations, Travel, Rooting for the underdog, Moving projects forward, Digital marketing, Operations, Management, Training, Web & creative, Wanderlust

Experience

  • Marketing Operations & Digital Marketing at Semperis
    Nov 2021 - Present · 4 yrs 9 mos

    + Marketing Operations / Martech Stack + Marketing Automation / Database Management / Email Marketing + Copywriting, preferably of the un-corporate varietals + Web / Social / Display / Other Online Fun + Localization + Paid Advertising (display, interviews, sponsored content, lead gen, and all that jazz) + Contract Negotiations / Platform Provisioning + Dare I say, Marketing's paralegal + Arbitrary stuff beyond the digital sphere. Mascots and trading cards, anyone?

  • Client Services at Digital Pi
    Feb 2021 - Nov 2021 · 10 mos

  • Marketing at Silicon Valley Community Foundation
    Nov 2019 - Nov 2020 · 1 yr 1 mo

  • Public Cloud Marketing Program Manager at Palo Alto Networks
    Apr 2019 - Jul 2019 · 4 mos

  • MarkLogic ()
    • Director, Marketing Services
      Aug 2018 - Dec 2018 · 5 mos

      Productivity was the name of my game. When I wasn't localizing new content or troubleshooting system integrations, I was imagining ways to boost cross-functional collaboration or write compelling copy. Amidst all that, I got to work with an amazing production team focused on marketing automation, graphic design, and webinars that supported global campaigns. Tools: Wrike, Marketo, Smartling, WordPress, Cvent

    • Sr. Marketing Services Manager
      Aug 2015 - Jul 2018 · 3 yrs

      A previous CMO once stopped me in the hall and told me to "jump to the left...then step to the right." Suddenly, I was leading a "Time Warp" video production for a new product feature. This sent me down a path leading interesting projects like implementing a new project management tool, defining email metrics benchmarks and reporting, and spearheading marketing GDPR compliance efforts from a systems perspective. I've task-mastered a website relaunch, co-piloted new email drips, and mentored a team that made me proud. For that, I'd do the time warp again. Tools: Marketo, Wrike, Smartling, Salesforce, WordPress, Creative Suite, Lucidchart, CrowdCompass, On24, Cvent

    • Field Marketing Services Manager
      Jul 2014 - Jul 2015 · 1 yr 1 mo

      “Luck is what happens when preparation meets opportunity," said Seneca. So when my zealous language-learning self was presented with the opportunity to launch non-English websites and collateral, I found myself the new owner of localization. And as I proved my tech-savviness supporting lead generation, I found new opportunities onboarding and training new hires in a rapidly growing team. Yeah, I guess you could call me lucky. Tools: Marketo (Certified Expert), Smartling, Basecamp, HTML, Salesforce