Greater Paris Metropolitan Region
For over ten years, I have been working within international CAC 40 companies, whether at coporate or subsidiary level, devising external and internal communications strategies. I have managed 360 communications strategies, from social media, online reputation, press relations to internal communications projects. I have developed throughout my career a sound understanding of working hand in hand with EXCOMs and operations, as well as solid management skills. I am passionate about travelling and am particularly fond of the UK, where I studied for 5 years.
Define and ensure the implementation of Bouygues Immobilier's communication strategy Devise Bouygues Immobilier's new brand platform Drive Bouygues Immobilier's media relations and crisis communications strategy Manage a team of ten
Manage a team of 9 staff Conceive and implement the subsidiary's communications strategy Drive strategic, digital, editorial, partnership and sponsorship and events communications In charge of press relations, social media and SONOPOLIS, the company's podcast Take part in crisis communications
Social Media - establishing Bouygues Bâtiment Ile-de-France's social media strategy - Implementing a relevant editorial line, in line with the entity's strategy - Moderating and developing communities on internal and external social media - Social media intelligence and online reputation management - Providing social media trainings to employees Press Relations - Preparing, writing and distributing press releases - Defining Bouygues Bâtiment Ile-de-France's press relations opportunities in line with the company' strategy - Monitoring and analysing media coverage - Uploading press releases onto the website Digital customer database - Follow-up of the proper implementation and update of the customer database Internal TV program - Creation of RECORD - the company's internal TV program (4 25 minute episodes/year) - Preparation of the editorial meetings and identification of group strategic issues needing highlighting - Organisation of shootings, logistics... Intranet - Contributing to the intranet upgrade project and editorial commitee - Drafting contents related to the activity of Bouygues Bâtiment Ile-de-France - Content creation (videos, pictures, infographics) - Reflexion process around the company' strategy and its good understanding by employees Digital transformation - Part of the digital transformation scheme for the Company - Digital Mentoring of one of the company's general manager Management of a team of 2 communications officers
Social Media - Establishing the Group's strategy on social platforms - Defining an editorial line for each social network - Launching the YouTube channel and Linkedin page for Technip -Moderating Technip's communities on Facebook, Twitter, Linkedin, Youtube - Developing Technip's communities on its main social networks (Facebook: number of fans multiplied by 4 in 1 year, Twitter: followers multiplied by 4 in one year, Linkedin: +100 000 followers in one year) - In charge of Technip's reputation online Website - Managing the daily updates of technip.com (3 000 000 unique visitors/year) - Driving the look and feel modernization project of technip.com - Supporting Technip's entities in their dedicated website creation projects Crisis communications Print - Conceiving Technip's external technological magazine Tomorrow, dedicated to clients Other - Coordinating and updating the internal slide library (300 slides) - Translation - Agency briefing
- Coordinating the 53 subsidiaries’ corporate, digital, and internal communications actions - Animating AMO.net, the Division’s intranet (30,000 visits/month) - Producing the Division’s magazine: ReMark AMO - Liaising with communications agencies to create communications materials - Webmastering the 20 websites of the Division - Taking part in the website renewal project - Benchmarking the perimeter’s web environment - Benchmarking competitor’s websites and internet use - Helping out the subsidiaries with outlining their social media strategy
In charge of customer service and communications actions (newsletters, emails, order tracking) - Webmastering the company’s websites - Carrying out comparative research to help price new products