Los Angeles, California, United States
I am a marketing & social media professional with 10+ years of experience. I’m passionate about building long-lasting human experiences through creativity & community. Find me in the GA section at any show. Fun fact: I've recently started Graduate School to earn my Master's in Clinical Psychology. Futuristic | Achiever | Consistency | Relator | Focus
Supervised by a Licensed Therapist Provide accessible mental health care to individuals in Los Angeles
This is not associated with my job as a Marriage and Family Therapist Trainee and is a separate entity. -Consult brands and musicians on marketing and social media strategy -Content creation & platform management -Project management -Audits and analytics
-Work closely with artists and internal teams to define digital marketing objectives and oversee campaign execution, overseeing campaign deliverables and rollout timelines across multiple projects -Work closely with EF Ventures team on research and outreach -Develop innovative campaigns that engage fans utilizing pre-existing social platforms and new technologies -Maintain close relationships with digital platforms [TikTok, Triller, and Instagram] while consistently reaching out to new platforms to learn and brainstorm innovative opportunities
-Led digital and marketing strategy for artists including Noah Cyrus, Labrinth, and more -Oversaw digital rollouts with record label partners (Columbia, SYCO, RCA, etc.) -Collaborated with top industry managers and provided digital expertise to ensure that artists are supported and engaged across all of their digital channels -Developed and nurtured relationships across Facebook, Instagram, Twitter, TikTok, Snapchat -Researched new digital platforms and innovations on a daily basis
Clients: King's Hawaiian, Toyota & CLIF -Executed content calendars across five clients and coordinate between key stakeholders to ensure business priorities were represented monthly -Analyzed and reported on data to create monthly social insights report for King’s Hawaiian to inform future campaigns -Developed King’s Hawaiian’s YouTube channel strategy and worked with the creative agency to build out ancillary content to coincide with the TV ad strategy for back to school, awards season, and the holidays -Built and managed influencer campaigns including collaboration on ideas for clients, contract negotiations, supervising content shoots, ensuring FTC compliance and incorporating final content into client monthly content calendars