Switzerland
I am a Product Manager in the Global Travel Retail team at Lindt & Sprüngli, based in Zurich, with end-to-end responsibility for the Napolitains and Gold Tablets portfolios. In my role, I focus on driving portfolio strategy, innovation, and performance across international markets - from ideation through to launch execution and lifecycle management. Previously, I worked as Associate Brand Manager for LINDOR at Lindt & Sprüngli USA in Boston, where I led brand initiatives, product innovation projects and KPI tracking across a highly competitive FMCG environment. Having studied and worked across Switzerland, the US and multiple European markets, I bring a strong international mindset and a deep understanding of cross‑market dynamics. I am particularly interested in building sustainable, long‑term growth strategies that balance commercial impact, innovation and brand equity.
Brand ownership of Napolitains and Gold Tablets in Global Travel Retail, representing 50% of GTR sales
Portfolio ownership of LINDOR Tablets & Front-End in the US market
Gifting portfolio optimisation involving sell-in and sell-out analyses, point-of-sale communication material creation for seasonal peaks, digital marketing campaign development
Christmas Business: New praline range development, coordination of a nation-wide online consumer voting for the new SANTA limited edition Tablets Business: IRI and GFK Data Analysis, 360º campaign building entailing sampling, PR, social media, corporate partnerships and offline activations Other (Innovation & Consumer Insights Team): Innovation database construction and tracking
L&S international growth strategy support, rewriting of global LINDOR brand design guidelines, management of monthly reporting of financial data from all L&S subsidiaries
Planning and execution of a CHF250k point-of-sale plan, creation of sell-in arguments for customer presentations, portfolio and development of shelf assortment guidance within the framework of perfect store