Caroline Oelsner

Marketing Account Executive at Heinrich Marketing

Buena Vista, Colorado, United States

About

I have several years of experience in healthcare, marketing, and client services, with a focus on customer and client communication, marketing execution, and project coordination. Throughout my career, I’ve managed the execution of campaigns, coordinated teams, planned in-person and virtual events, and developed resources that improve workflows and team efficiency. My work has focused on delivering high-quality projects on time and helping teams achieve their goals. I’m seeking opportunities in project management, marketing and event planning where I can continue applying these skills to drive results.

Experience

  • Account Executive at Heinrich Marketing
    Apr 2022 - Nov 2025 · 3 yrs 8 mos

    Served as a brand steward and subject matter expert for our client, advocating brand integrity and aligning agency efforts with client goals to foster long-term relationships, building trust and strengthening client partnerships. I led full-cycle execution of marketing initiatives, delivering 95% on time and 25% under budget, which contributed to a 30% year-over-year increase in total project volume managed, while ensuring consistent quality across all deliverables. I managed diverse marketing projects, from email campaigns and in-person or virtual events to presentation decks, playbooks, one-pagers, and website updates, driving consistent, high-quality deliverables across channels and audiences. Additionally, I developed detailed project briefs that reduced cross-team rework, streamlined execution and communication, and improved overall team efficiency.

  • Marketing and Communications Associate at Primary.Health
    Sep 2021 - Mar 2022 · 7 mos

    Coordinated planning and execution of digital content initiatives, media promotions, and client-facing presentation materials to support marketing objectives. Led cross-functional communication between departments to streamline project workflows and identify strategic marketing opportunities. Managed editorial planning by developing research outlines for blog content, tracking industry trends, and producing a weekly internal newsletter to enhance company alignment. Designed and implemented user surveys, utilizing Smartsheet for real-time data collection and insights tracking, helping the team make data-driven decisions.

  • COVIDCheck Colorado (Remote)
    • Customer Experience Training Content Coordinator
      Apr 2021 - Jul 2021 · 4 mos

      Created comprehensive training materials and internal resources for CSR Vaccine and Testing teams, improving workflow consistency and accelerating new hire onboarding by an estimated 25%. Authored standardized email templates to streamline agent communication, reducing average response time and increasing message clarity across support teams. Collaborated closely with the Customer Experience Manager to implement process updates and communicate platform changes in Zoho Desk and Primary.Health, ensuring seamless adoption and consistent team performance.

    • Customer Experience Specialist
      Dec 2020 - Apr 2021 · 5 mos

      Managed 80+ daily customer interactions, prioritizing customer needs while maintaining service quality in a fast-paced environment. Supported onboarding and training of six new customer experience specialists within four months, ensuring smooth integration and performance readiness.

  • Social Media Manager at Beech Restaurants
    Oct 2018 - May 2020 · 1 yr 8 mos

  • Strategic Communication Agency Fellow at Charleston Wine + Food
    Aug 2019 - Apr 2020 · 9 mos

    Conducted formative research. Collaborated with agency on SWAT analysis, strategic planning, and evaluation tactics.