London Area, United Kingdom
Fashion wholesale and sales professional with 12+ years' experience growing brands, securing major retail partnerships and driving international business development. My experience spans wholesale, buying, product development and collection curation, working closely with design teams to build commercially successful ranges and compelling seasonal stories. I have a proven track record of securing and managing key accounts with retailers including NEXT, Selfridges, ASOS, Zalando, About You, Urban Outfitters, H&M, Frasers, Flannels and Fenwick. Alongside sales and buying, I have hosted international showrooms and buyer appointments across London, Paris and New York, building long term relationships and driving brand growth across global markets. Passionate about both the creative and commercial sides of fashion, with a love for product, storytelling and bringing collections to market.
With 12 years experience in the global fashion industry, I’ve built wholesale businesses from the ground up, managed multi-million-pound accounts and worked with leading retailers across the UK, Europe and the US. COVA was created to give fashion brands access to senior commercial expertise without the cost of a full-time hire, providing strategic wholesale management, sales leadership and commercial consultancy that helps brands grow with confidence.
London TFC Fashion is a premium womenswear manufacturer and sourcing partner, with an established manufacturing network in China. We work with premium high street and contemporary retailers, offering product development, sampling and production with low MOQs. Our Sedex-approved factories deliver ethical, sustainable manufacturing across tailoring, denim, knitwear, outerwear, dresses, seperates, and occasionwear.
Built and scaled the wholesale business from scratch, securing major global accounts including Fenwick, ASOS, Selfridges, Urban Outfitters, NEXT, Zalando, About You, H&M, Frasers, Flannels, Cult Mia, The Hut Group, Peek & Cloppenburg, Namshi. Led end-to-end account onboarding, from initial pitch through to delivery, managing wholesale and concession models across international markets. Led international showroom strategy and buyer engagement, including London Fashion Week, Paris Showrooms, Coterie New York.
Sales and international business development. Successfully onboarded new stockist- About You (Germany)
Wholesale key account management for the business’ highest grossing accounts: ASOS, Peek & Cloppenburg, About You & Breuninger.