Singapore
As a PR, Corporate & Marketing Communications professional, I developed a reputation for working collaboratively across and outside the company to tell its story in the most engaging way. This is reinforced by my ability to articulate the company’s culture, innovations, successes and community outreach commitment to internal and external stakeholders. Expertise: Multi-Channel Communications Strategy • Internal & External Corporate Communications • Marketing Communications • Media and Public Relations • Corporate Issues & Public Affairs • Strategic Media Planning • Crisis Communications • Reputation Management • Communications Planning • Employee Engagement • Corporate Social Responsibility • Community Relations
Main Activities: Served as brand builder and guardian for a portfolio of clients, delivering capability and creativity across an integrated communications brief spanning traditional media and online publishing channels. Developed in-depth understanding of clients’ business sectors including competitor, influencer, audience and stakeholder insight. Kept abreast of current affairs, industry issues and trends then subsequently related them to client situations. Maintained and grew senior media and stakeholder relationships on behalf of clients and offered counsel on how to leverage such network. Briefed and supported third party teams in delivery of creative content across media. • Marketing and Communication Management • Channel Marketing initiatives • Created PR action plans, proposals, event agendas, crisis communication briefs for respective clients • Disseminated press releases in online and offline media resulting in substantial media coverage • Media and public relations • Positioning and Brand Awareness • Developed and attained strategic PR plans and campaigns for clients by going over business objectives, mission, storytelling, brand strategy and industry trends • In charge of media monitoring for all respective clients weekly • Understood media landscape by building communication strategies and maintaining relationships with media from various industries Customers: Regina Casé (Brazilian actress, screenwriter, director and producer), Renata Kuerten (Brazilian Model from Mega Models/ television host), Paulo Gustavo (Brazilian actor), BRMalls, Grupo Santa Joana (Hospital e maternidade Santa Joana e Pro Matre Paulista), Hospital São Camilo, Sistema Ari de Sá
Main Activities: Responsible for customer service, development of releases, mailings, monthly and annual reports, branding actions/public relations and events. Gained training and insight into the following areas of marketing strategies: Seasonal marketing, Online marketing and Social media Customers: Jimmy Choo, Longchamp, Pandora, Capodarte, Dumond, Carla Amorim, Emar Batalha, Jack Vartanian, Fellipe Krein, Zeferino, Paul Frank, e-commerce OLOOK, Fabrizio Giannone *Worked at: SP Fashion Week, 2011 - 2012
Customer: Shell Brasil
Main activities: Responsible for qualitative research analysis and customer relationship management Customers: Renault-Nissan
Spa em Casa (Espaço Deca) - dados sobre o espaço/evento - projeto assinado por Esther Giobbi para a CASACOR SP 2008