Munich, Bavaria, Germany
🎯 Data-driven Senior Marketing Specialist with 8 years of experience designing and executing high-impact digital campaigns across Europe and Latin America. I specialise in performance marketing, marketing automation, and demand generation—helping companies grow pipeline, optimize conversion rates, and scale revenue. My strength lies in combining analytics and creativity to build comprehensive, full-funnel strategies that deliver performance. ✅ Proven track record: - +40% increase in MQLs through targeted multi-channel campaigns. - +25% ROI improvement by optimising PPC and automation workflows. - Led campaigns across SaaS, e-commerce, and B2B/B2C sectors. 🧰 Toolbox: - CRM & Automation: HubSpot, Marketo, Salesforce - Paid Media & SEO: Google Ads, keyword strategy, PPC - CRO & Analytics: A/B testing, GA4, DOMO, Adobe Analytics - Design for marketing: Adobe Suite Open to remote or hybrid roles based in Germany or Europe. Let’s connect if you’re looking for someone who can turn strategy into measurable growth. [email protected]
Strategic Marketing uses a 1:1 approach that combines targeted, data-driven marketing based on sales insights and business outcomes to increase mind/market share, strengthen customer relationships, and drive business growth in our customers.
Performance Campaigns & Demand Generation
I am responsible for the delivery and execution of marketing programmes that support lead generation and pipeline growth in DACH, EMEA, & LATAM Markets. My responsibilities include: - Planning and executing Five9 marketing events for EMEA & Latam, media partnerships events, and partner events - Planning and execution of regional marketing plans focused on demand generation for new logos and cross-selling and upselling activities for EMEA and LATAM - On-time and on-budget delivery of campaigns to achieve desired results; continuous monitoring, analysis and adjustment of campaigns to maximise ROI - Strategy and execution of sponsorship & media relations, content delivery, ads, features, videos and third-party DG activities - Manage and execute Five9, partner and media partnership programmes - Collaborate with marketing operations and the global team to report on programmes, analytics and campaign results throughout the marketing and sales process - Collaborate with the marketing creative services team to develop and deliver marketing collateral such as mailings and landing pages to support demand-generation activities - Planning & Executing landing pages for events & EMEA/LATAM campaigns - Work closely with the Demand Generation team to localise campaigns and leverage them for EMEA & LATAM markets - Responsible for analysing and optimising the EMEA & LATAM websites
-Increased social media followers by 68% through active content management and strategic campaigns across key platforms. - Developed social media marketing content, including blogs, thought-leadership articles, and videos, in both English and German to increase brand visibility. - Managed social media channels and collaborated with other departments to ensure consistent messaging and optimised campaigns on LinkedIn, Facebook, and Instagram platforms.
- Constantly overachieving customer satisfaction KPIs - Managing and leading the launch of SAP support content in several languages - Providing support on various infrastructure topics including, but not limited to Windows 10, Mac OSX, VPN, Direct Access, Network and Citrix connections, iOS and Android, Outlook and MS Office 365 along with many password, access and authorization issues
- Reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement - Analyse performance across paid media, CRM, SEO, and email campaigns to identify trends, patterns, and optimisation opportunities. - Design dashboards and visual reports using tools like Google Data Studio, DOMO, Looker, or Tableau. - Collaborate with the regional DACH marketing team to track KPIs (CAC, CLV, ROAS, conversion rates, etc.). - Own data quality and integrity across platforms (HubSpot, Google Analytics, Salesforce, etc.). - Build and maintain marketing attribution models and customer segmentation strategies. - Present actionable insights to stakeholders to improve campaign efficiency and revenue impact.