Verona, Veneto, Italy
UX researcher, graphic designer and founder of ciaocycling.cc. My work sits at the intersection of human behaviour, product strategy and visual communication. As a UX researcher, I design and run qualitative and quantitative research to understand how people make decisions and translate insights into meaningful digital products and experiences. Alongside my research work, I work as cadiro.studio with brands on graphic and web design, helping companies in outdoor, hospitality and tourism turn ideas and strategies into clear brand identities, visual systems, digital experiences and AI imagery. I founded ciaocycling.cc to promote cycling culture around Lake Garda through road and gravel experiences, curated camps and collaborations with brands in the cycling and outdoor world. German–Italian.
· Responsible for company strategic user research projects · Plan, design, execute and analyse comprehensive generative and evaluative user research initiatives for both B2C and B2B, App and Web. · Plan and design wireframes · Define and revise various types of tests: customer interviews, surveys, moderated and unmoderated user tests, concept testing (e.g. with prototypes), heuristic evaluations · Manage research from kick-off and recruitment to effective communication of the results to stakeholders and product teams. · Shape Research Ops, such as the set up of research tools with taxonomy systems · Craft and continuously evolve the Jobs To Be Done Framework · Work in tandem with Design, Data Analytics and Product Management teams to identify and prioritize key research opportunities and integrate findings into our workflow.
Independent German-Italian Design studio creafting brand & digital experiences for outdoor, hospitality and tourism brands. - Brand Identities - Web Design - Destination & Experience Design - AI Visuals & Content (also member of The Promptists by @Ohneis) www.cadiro.studio Porfolio -> https://drive.google.com/drive/folders/1m-P_EV-dV4op0Nvz8orzBG_EuMVX03fX Node Based + Suite Based AI | Tools: Flora · Weavy · Higgsfield · ComfyUI · Midjourney · Luma · Firefly
· Bike Tourism Consulting · Certified Bike Guide (road and gravel) in the Verona and Lake Garda Region · Organization of group rides and cycling camps · Graphic Design for Bike and Outdoor Companies · Social Media with over 6k followers (@caro.ciaocycling)
Plan and lead course: Qualitative Research Methods (Dept. Health Sciences) every Winter Semester: · Phenomenological, ethnographic, grounded theory, case study, and action research · How to plan, conduct, analyse and report qualitative research · Specific methodologies: interviews, focus groups, observation · Research tools/softwares: MAXQDA, Zotero, SurveyMonkey · How to use AI in research, dangers and critical issues · Supervising papers & theses
Teaching the UX Research bootcamp, including mentoring students and supporting them in their case study work. Class contents: Stakeholder interviews, Research planning & screening, User interviews, User Surveys, Usability Testing, Synthetising data, Affinity mapping & scenarios, Research reports, AI in research