Paris, Île-de-France, France
Digital marketing leader and growth strategist with 15 years of international experience in dynamic, high-growth environments. Expert in designing and executing data-driven digital transformation and omnichannel marketing programs across luxury, fashion, beauty, and consumer lifestyle brands. Passionate about all things advertising and eCommerce, I’m fluent in leveraging a diverse mix of media placements—from video, display, and social to SEM, TV, OOH, and emerging channels like AI engines, affiliate, influencer marketing, and more. Always eager to test, iterate, and ensure brands meet customers in their natural spaces, whether through email, SMS, in-app notifications, experiential events, or referrals. Industrial Engineer from École des Mines de Saint-Etienne, holding a Master in Business from ESSEC, I combine strategic acumen with operational excellence to enhance omnichannel performance and brand equity. My approach integrates creativity, analytics, and MarTech to deliver measurable business outcomes and exceptional customer experiences. Trilingual French • English • Spanish Areas of expertise • P&L and revenue management • Category management and assortment strategy • E-commerce leadership (site & app) • Omnichannel media strategy (full-funnel) • Paid media (search, social, display, video, programmatic, retail media) • SEO and local search (GMB, reviews, store visibility) • CRM and loyalty (segmentation, triggers, personalization, LTV) • Influencer and affiliate marketing • Data and analytics (KPIs, dashboards, MMM, A/B testing) • Pricing and promotion strategy • Go-to-market and 360° campaign planning • Cross-functional and multi-country leadership (marketing, data/AI, product, retail, IT, finance) • Negotiation and partner management (brands, platforms, media agencies) • Digital transformation and innovation (agile, MarTech, generative AI) • Executive leadership, talent development & change management Software • Office & Google suite • AdTech: GTM, Meta, Google Ads, … • AB testing: optimizely, Sitespect • SEO: Search console, SemRush, … • Social, influencer, affiliate: Impact, Dashhudson, Trustpilot, CreatorIQ, LTK • Web&APP : Salesforce, Shopify, Firebase, Optimizely, Akamai, Akeneo, Noibu • Analytics: GA4, Sigma, Tableau, PowerBI, Looker Studio • CRM, CDP, SFMC, Optimove, mailchimp • Agile: Jira, Confluence, Figma • Market monitoring: BrandVerity, Euromonitor, Similarweb, Zerofox, … • AI: ChatGPT, Copilot, Perplexity
Reporting to the Chief Digital Officer. As Senior Director of Digital, I recruit, train and lead the following teams: Paid Media, Affiliate Marketing, SEO, Analytics, AB Testing, Web Product Owners. 12 direct reports, 15+ non-direct reports: • Paid Media: Scale budget while maintaining ROAS, optimizing processes and improving quality of content and customer knowledge • Affiliate: Create and grow channel, onboard, manage and scale B2B, brand aligned partners • SEO: increased organic traffic with double digit growth, through content strategy, agile technical SEO and GEO optimization, store and reputation management • Ecom Analytics: Google Analytics roadmap implementation, Tags and Server score optimization, Consent management and cross-channel insights, planning and monitoring • Digital Development (Web and App): Product roadmap ownership, prioritization and arbitrage. Guide Dev. teams with a clear vision on feature innovation, UI/UX and optimization • AB testing: Data driven team, ensuring all releases and innovation are measurable. Facilitate planning sessions and results sharing to help inform and guide company decision making. • Other Optimization projects with external strategic advertising partners, and internal brand teams creative, marketing and planning teams
As Chief Revenue Officer I led the Go-To-Market, Marketing and Sales strategies. This C-level position was extremely strategic, requiring though leadership, fundraising, investors relationship management and board meeting presentations (investors include Hike Ventures, Real Ventures, and Toyota AI Ventures). Jasper (YPC Technologies) is an automation startup in Food robotics. At Jasper we developed a versatile robotic kitchen that uses fresh ingredients to produce restaurant-quality food. Combining robotics, computer vision, and AI with commercial cooking appliances to execute recipes from a library of thousands. Among others, responsible for revenue planning and execution of strategies to increase sales and project company growth, managing client and customer conversations, identifying core market spaces and define GTM strategy, improving Product-Market Fit, and ensuring product requirements prioritization are based on strong customer data.
Reporting to the Vice-President of Sales. Hiring, training and leading the following teams: Paid Media, SEO, Email, App Notifications, SMS, Loyalty. Responsible for Revenue results, customer acquisition and retention, advertising budget management and ROAS optimization. Building a strategic and scalable platform for Customer Loyalty and Personalization through all customer touch points with the ambition of developing a solid and unique dynamic customer journey Strong agile and scrum approach to ensure valuable deliverables in a continuous basis for each of the channels and programs managed. Project pipeline development through business case building, pitching and facilitating cross-team work between Business, Operations, Data Science and Tech.
Defining overall customer loyalty and retention strategy and leading sales and retention efforts throughout the organization Directly overseeing one to one communication channels. Developing and implementing view on personalized and dynamic customer journey.