Madrid, Community of Madrid, Spain
I bring brands closer to their communities with simple, human ideas and the operational rigor to ship them. I turn insight into work people want to read, watch, and join, leading cross-functional teams from strategy and scripts to timelines, budgets, and delivery. I’ve partnered with L’Oréal, LEGO, Movistar Plus+ and IKEA to build content ecosystems that blend creativity with data to drive impact.
Content Manager for L’Oréal Iberia, overseeing multiple high-volume content projects across brands and digital touchpoints. Responsible for ensuring all assets meet brand guidelines, compliance requirements, and quality standards, while maintaining consistency across platforms. Partner closely with creative and cross-functional teams to shape competitive, innovative content strategies and deliver end-to-end execution — from briefing and concept to production, QA, and final delivery. Use content management tools to streamline workflows, improve productivity, and ensure timely delivery of content assets. Monitor industry trends, tools, and platform best practices to keep content fresh and effective.
Optimizing online product catalogs to boost visibility and conversion. Coordinating with eRetailers and local teams for seamless execution. Localizing and adapting global content with SEO best practices. Conducting audits, research, and competitive analysis to drive improvements. Managing eCommerce content projects end-to-end, from planning to delivery. Creating impactful copy for campaigns, product pages, and digital materials.
L’Oréal Iberia (Beauty & Skincare): crafted content for owned channels and marketplaces, adapting tone of voice for multiple brands (L’Oréal Paris, Garnier, Vichy, La Roche-Posay). Delivered product descriptions, taglines, naming, and storytelling for digital campaigns. Sandoz (Pharma): creative copywriting for awareness campaigns and both B2B and B2C communication in the healthcare sector. Adapted global creative concepts to the Spanish market. LEGO (Toys & Entertainment): developed cross-channel content for product launches, brand campaigns and digital storytelling with emotional and strategic impact. Projects executed in both Spanish and English, in close collaboration with design, social media, paid media and performance teams.
Startup experience, working in fast-paced environments where adaptability and creativity are key.
Startup experience, working in fast-paced environments where adaptability and creativity are key.