Carol Ferrara Zarb

Sales Enablement Executive

Ridgefield, Connecticut, United States

About

Visionary Enablement leader with a proven record of transforming global revenue organizations (big and small) in the technology sector. Expert in designing and executing scalable enablement strategies, leveraging AI and analytics to drive sales productivity, and talent frameworks. Recognized for building high-performing teams, optimizing sales processes, and aligning cross-functional initiatives to accelerate business growth.

Experience

  • Head of Global GTM Sales Enablement at Zoom
    Sep 2023 - Present · 2 yrs 11 mos

    Spearhead the strategic direction and delivery of global revenue enablement initiatives for over 2000 sales professionals. Implement AI-driven tools to enhance onboarding and training processes, significantly improving sales execution, internal productivity and agility. Transformed the enablement function, resulting in measurable increases in talent, sales performance and team productivity.

  • Vice President of Sales Enablement, Engagement Models & Skills Transformation at SADA
    Sep 2022 - Sep 2023 · 1 yr 1 mo

    Equip all sales, technical, and CSM roles with the knowledge and skills for successful business outcomes. Own sales enablement and training working cross-functionally to create scalable programs and processes focused on increasing productivity and measurable results. Key Enablement Strategy & Planning Responsibilities include: --Customer Engagement Model – Across roles with critical customer touchpoints and blueprints. --Talent Strategy – Devise and deliver a strategy including sales acumen, skills, and product capabilities to achieve growth in revenue, talent development, bench strength and diversity. --Content Creation & Delivery - Curate role-based on demand learning journeys. Utilize multiple delivery modalities; including Just in Time Learning. Create strategic direction and delivery for WW Sales Kick off.

  • Director, Americas Sales Enablement at VMware
    Jul 2020 - Oct 2022 · 2 yrs 4 mos

    -- Lead the holistic, end to end enablement strategy for sales and technical selling roles across US, Canada and LATAM. -- Cross functional collaboration with business units, sales and technical marketing, communications, and operations. Develop and deliver a plan to support assessment of training and enablement for solutions, sales methodology/tools, resources, professional skills development, competencies, and other enablement programs. -- Build relationships with senior executives, synthesize the market and industry landscape to understand the current and future need for field enablement. -- Identify key operational metrics and track performance against strategic and tactical objectives. -- Create strategic direction and delivery for Sales University and VMware WW Sales Kick off.

  • Director, Americas Sales Enablement, Talent and Training at HERE Technologies
    2018 - Jul 2020 · 2 yrs 7 mos

    Positively impact sales productivity, process and outcomes by improving sales strategies, instituting best practices, developing competencies and delivering best-in-class knowledge sharing.

  • Cisco (10 yrs 9 mos)
    • Global Director, Training, Talent, Sales Enablement and Customer Success
      Mar 2013 - Sep 2018 · 5 yrs 7 mos

      Lead Sales Readiness, Training Planning & Delivery and Field Enablement for global sales. Implement a holistic talent program including onboarding, assessment, coaching and development. Lead a global, world class team of change agents. Lead Global Technology Collaboration Group; WebEx Customer Success training & enablement.

    • Sr. Security & Compliance Solutions Manager
      Feb 2010 - Feb 2013 · 3 yrs 1 mo

      Define and deliver enablement and training for global, holistic security solutions which influence cross-functional product revenues, increase attach rates and drive competitive take-out. -- Lead team of senior solution architects and solutions managers to develop and deliver solutions. -- Socialize and implement a solution development framework, orchestration and governance process. -- Develop a consistent and universal taxonomy for solution deliverables.

    • Retail Industry Solution Manager and Lead
      2008 - Feb 2010 · 2 yrs 2 mos

      -- Solution Marketing and Development: Gather, define and develop industry solution requirements, including services, ecosystem partner plan and sales enablement. Create industry positioning and value propositions, and playbooks. -- Sales Enablement: Apply deep retail market knowledge to address compliance business issues. Linked buying profiles to assets to drive growth through market expansion. Author the development of industry-specific content and deliver tools for customers, partners and analysts.