Düsseldorf, North Rhine-Westphalia, Germany
Specialties: Corporate and Institute Market Research background in B2B, FMCG and trade fair business. • Professional excellence – strong industry, market research, marketing and innovation management knowledge • Operational excellence – effective end to end service to internal & external customers • Moderation experience and knowledge of creative techniques • Coaching experience of Customer Insight trainings to internal staff • Passionate to customer insights, new trends and innovations • Highly interested in other cultures and countries • Flourish in new / unknown situations and like the challenge to discover new topics • Languages: German/English/Dutch/French/Spanish • Master in Business Administration/ Marketing Management (in both German and English: Diplom Kauffrau) • Lived and worked abroad
Responsible for Primary and Secondary Market Research as part of the Business Development Team at Messe Düsseldorf with the target to optimize the current portfolio of trade fairs and seek for new opportunities in the future.
Global Consultancy on market research projects for Hach in the Water industry from conceptualizing to execution and analysis. - Analysis and reporting of customer and secondary insights
- Consultancy on Voice of the Customer projects globally - Customer Insight Management - Expert in Market Research methodology which involves training of internal staff
Corporate Market Research on global projects in the business area water analytics (European focus).
• Insight- and Concept Research in the FMCG industry • Consumer studies on behalf of Henkel, Cofresco, Perlweiss • Conception of different market research studies and development of discussion guides • Capture and analyse market and consumer requirements • Analyse and presents results and recommendations • Plan and execute workshops and interviews with client’s target groups • Develop new business/ Acquisition
Design Research (Concept, Product, Packaging and Communication Design) FMCG, health care, pharmacy, consumer goods on behalf of Philips, Ideal Standard, Bayer Vital, GlaxoSmithKline
• Development of research proposals for international and national analyses of basic and test research • Co-ordination and control of international inquiries in the area of basic and test research amongst others supervision of a packaging re-launch, U&A studies, advertising tests • Implementation and analysis of desk research • Implementation of insight workshops