Carol Reed

Chief Innovation Officer, Ogilvy Group

New York, New York, United States

About

As Chief Innovation Officer of Ogilvy Group, a renowned global advertising, marketing, and public relations agency with 131 offices in 83 countries, I oversee our global partnerships program and spearhead new growth initiatives to accelerate borderless creativity and unlock new potential for global brands. What's my superpower? Simplifying complex solutions and fostering collaborative, inspired teams that deliver impactful creative outcomes. With over 20 years in digital marketing and ad tech, my career includes architecting winning data strategies for multi-billion dollar pitches and scaling high-performing teams to deliver 10X revenue growth. I believe in constant self-improvement, and taking accountability for your own happiness. I find joy in channeling creativity through work, food, art, music and spending time with my loved ones.

Experience

  • WPP (6 yrs 7 mos)
    • Global Chief Innovation Officer, Ogilvy Group
      2026 - Present · 7 mos

    • Chief Innovation Officer, WPP Open X
      2023 - 2026 · 3 yrs

      Data, AI and Innovation Lead for WPP Open X, a dedicated agency for The Coca-Cola Company

    • Chief Data Strategy Officer, Choreograph
      2021 - 2023 · 2 yrs

      Responsible for Data Strategy, New Business and Data Solutions

  • Founder and Principal at Goldweigh Consulting
    2019 - 2020 · 1 yr

  • Publicis Groupe (12 yrs 1 mo)
    • SVP, Programmatic Lead, Digitas
      2016 - 2019 · 3 yrs

      Initiated in-house self-service agency programmatic team of 40+ personnel to increase agency revenue capture.

    • SVP, Media Technology Lead, Digitas
      2014 - 2019 · 5 yrs

      Transformed back-of-house ad operations team to a revenue-generating, client-servicing Media Technology capability with offshoring component (80+ ppl, 10X revenue in 5yrs).

    • Vice President/Group Director, Media Technology, Digitas
      2012 - 2014 · 2 yrs

  • Digital Media Supervisor, Omnicom Media at Omnicom
    2006 - 2007 · 1 yr

  • Publicis Groupe ()
    • Media Planner, Digitas
      2005 - 2006 · 1 yr

    • Associate Media Planner, Digitas
      2002 - 2005 · 3 yrs