Canada
I build content that works across channels, audiences, and time with a focus on getting complex ideas across clearly and consistently. Over the past six years I have worked across B2B SaaS, health technology, fleet management, and regulated industries, producing content for everything from partner onboarding programs and executive communications to community platforms and short-form video. I am comfortable managing multiple workstreams at once and have spent most of my career as the person who figures out how to make content scale, building guidelines, templates, and workflow systems that other teams can use without losing quality. I follow AI and emerging technology closely, not just as a subject to write about but as a set of tools I use every day. I have built AI-powered content workflow systems using Claude Projects covering production, editorial review, bias checking, and clarity checking, and I regularly train colleagues on how to apply AI tools in their own work. A few things that define how I work: ✔️I treat content as infrastructure, not just output ✔️I move between strategy and execution without losing track of either ✔️I write for professional audiences in technical industries and know how to make complex things readable without losing accuracy ✔️I bring genuine curiosity to the AI and technology space and stay current on what is actually happening
Managing content and communications across four business units, three community platforms, a LinkedIn Newsletter with 1,066 subscribers across 19 editions, and an internal SME learning program. • Ghostwrite public-facing content for 10+ subject matter experts in regulated industries, translating technical knowledge into clear narratives for professional audiences • Grew LinkedIn page from 4,782 to 5,770 followers and YouTube channel from 21,000 to 26,000 views in one year • Published 36 community announcements contributing to a 20.7% LinkedIn engagement rate against a B2B industry average of 2-3% • Built seven AI-powered content tools using Claude Projects covering production workflows, editorial review, bias checking, and clarity checking • Train colleagues on AI tools and workflows; follow AI and emerging technology developments closely • Handle corporate video production end-to-end using Descript, publishing webinar recordings and short-form content across video media platforms.
Primary contact for 290+ Marketplace Partners across three tiers, managing the full partner journey from initiation through launch and post-launch on a global B2B SaaS platform. • Built and maintained working relationships with 24 Premier, ~120 Standard, and ~150 Basic tier partners, coordinating requirements, aligning timelines, and staying in contact throughout the partner lifecycle • Owned partner product launches — content development, promotional communications, webinar setup, partner training, and dry runs — from initiation through go-live • Produced and audited customer-facing content for partner profiles, ensuring clarity, accuracy, and alignment with Marketplace standards across all listings • Built and maintained 200+ structured content repositories housing all partner-facing assets per product • Represented Geotab onsite at Premier Partner Day (two events) and Geotab Connect, one of the fleet industry's most recognized events • Designed and delivered onboarding webinars achieving a consistent 50-60% attendance rate
Led communications strategy across four public platforms for a B2B health technology company, managing 84+ campaigns from brief to publication including product launches, press releases, and executive announcements. Drafted briefing documents and talking points for executive and stakeholder use. Directed a team of four digital marketing specialists. • Planned and executed eighty-four (84) working social media campaigns for events, blogs, products, and press releases in a highly technical B2B audience ensuring brand consistency in content and presence • Managed content exchange with multiple resources and subject matter experts for eleven (11) press releases, and fifty-eight (58) social media marketing plans. • Conducted content review and upload on four public platforms -- Newswire, LinkedIn, Twitter and Youtube. • Advised four digital marketing specialists on best practices when developing and executing social media strategies based on industry insights and trends. • Optimized audience journey from social platforms to the website by advising on content best practices with four demo pages and multiple branded link tree landing pages for blog series
Managed direct communications across 14+ public platforms. Produced bi-weekly and monthly performance reports. Used Salesforce-Social Studio to track and resolve client concerns. • Created proposals for project campaign programs based on competitive research • Produced reports on social media performances and market competition • Implemented best practices for developing social media strategy and evolving social media content based on industry insights and trends. Responsible for content review and upload on public platforms like Facebook, LinkedIn, Twitter, and Instagram. • Directly managed social media engagement of fourteen (14) public accounts on LinkedIn, Facebook, Twitter, Instagram, Google Reviews, and iOS/Google App Reviews. • Managed client communications in Salesforce-Social Studio platform, directing issues to customer representatives as appropriate
Developed content proposals and managed digital brand presence for seven retail brands, coordinating partnerships with 80+ influencers and content creators. Supported two podcast campaigns and sixteen video productions with 12,000 views. • Created content proposals and supported brainstorming for project campaigns • Conducted desktop research on market competitions, partners, and all other project-related matters. Supported project reporting and logistics. • Managed and was responsible for curating brands on selected digital channels and partnerships. • Assisted in client and partner relations regarding internal production, shipping management, and communication. • Acted as the business management support in the Canada region regarding logistics and ground expansion