Carmen Martinez, M.Sc., ICD.D

About

Carmen Martinez is an accomplished executive and certified corporate director with extensive experience managing global brands for multinational corporations, including Viacom, Mattel, Bandai, and Bata. She combines strategic vision with operational expertise to drive sustainable growth, innovation, and governance excellence. Carmen is a dedicated community leader with a proven ability to align organizational objectives with societal and environmental priorities. Her expertise in governance, stakeholder engagement, and strategic planning positions her as a valuable contributor to boards seeking to foster impact and innovation.

Experience

• Principal at Mercatus Consulting
  Mar 2022 - Present · 4 yrs 4 mos

• Country Head - Canada at Bandai America
  Apr 2017 - Mar 2019 · 2 yrs

• Head of Category & Retail Development at Viacom
  Nov 2013 - Mar 2017 · 3 yrs 5 mos

• Mattel (9 yrs 1 mo)
  • Director of Sales - Canada
    2009 - 2013 · 4 yrs

  • Head of Licensing - Canada, Consumer Products
    2005 - 2009 · 4 yrs

  • Head of Licensing - Chile - Consumer Products
    Jan 2004 - Dec 2004 · 1 yr

• Mattel, Inc. (Toronto, Ontario, Canada)
  • Director of Marketing
    1998 - 2000 · 2 yrs

  • Product Manager, Barbie
    1996 - 1998 · 2 yrs