San Francisco Bay Area
I lead Zapier’s efforts to bring the voice of the customer to the center of everything we do—overseeing customer marketing, advocacy, community, events, social, and communications. My team turns customer insight into influence—driving growth, shaping our narrative, and scaling programs that deepen connection and expand reach.
I lead a brilliant team of Communications professionals responsible for PR, social media, influencer marketing, internal communications, and customer advocacy. Interested in working for Zapier? Check out our open roles here: https://grnh.se/19bfdda32 Interested in a Comms career at Zapier? Feel free to connect with me directly (and include this info in your invitation note!)
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- Spearheaded FreshBooks first data journalism strategy. - Author of multiple reports using proprietary system and research data. - Led the two most successful PR campaigns in company history, each with over 100 unique pieces of coverage and 100 million + impressions. - Plan and implement annual editorial calendars. - Manage multiple external agencies to drive results and support the 2018 communications strategy. - Implemented the CEO's speaking strategy for events across North America. Guide keynote creation and design slide decks for 20+ events including SaaStr, Business of Software and Design Driven NYC.
Acted as a representative of Canadian culture for the world's largest and most well recognized entertainment company. Daily tasks included responding to guest complaints and providing guest service recovery, making "Magical Moments" for guests and training new employees in adherence with Disney standards. Recognitions: - Received the Quarterly Award in Q1 2014 for exemplary performance. - Received 20+ 'Four Keys' awards from peers, management and customers.