Dubai, United Arab Emirates
B2B Marketing Specialist with 8+ years of experience across the UAE and India, working in tech and partner-led environments. I focus on building practical marketing programs that support sales, generate qualified pipeline, and strengthen brand presence. My experience spans demand generation, partner marketing, events, and account-based campaigns, working closely with sales teams and vendors like Microsoft, AWS, and Google. I’m hands-on, structured, and comfortable owning campaigns end-to-end. B2B Marketing | Demand Generation | Partner Marketing | MEA | Events | ABM | Pipeline Growth
• End-to-end website management across MEA, curating engaging blog posts, articles, and on-demand videos to drive engagement on the CMS/EPiServer platform through campaigns and brand awareness resulting in a 20% YoY lead increase. • Developed lead generation plans and executed integrated marketing initiatives for vendors like Microsoft and Google, including tailored webinars, seminars, and industry events, while collaborating with cross-functional teams to optimize campaigns throughout the event cycle. • Liaise with a digital agency to design LinkedIn ads and with a telemarketing agency to manage end-to-end campaigns. Focus on achieving lead costs between $75 and $150, in line with industry standards, while ensuring leads are prequalified as SQLs for seamless sales handover. • Implement email drip campaigns on Dynamic 365, driving personalized customer journeys and segmentation techniques to nurture leads. • Design and collaborate with suppliers to develop go-to-market materials, including offers, brochures, and presentations, to enhance Crayon's brand footprint. • Establish and nurture channel partners' community, organizing monthly webinars by creating on-demand content that increases lead generation. • Managed MEA marketing operations, optimizing procurement processes and cash flow management, leading to reduced bad debts and accurate expense forecasting for finance. • Promptly submit Proof of Execution (PoE) documents to key vendors ensuring seamless cash flow and compliance standards are met.
•Developed Standard Operating Procedures (SOP) for multi-site employees, leading to significant improvement in client service and satisfaction ratings from 58% to 85%. •Conducted data mining and pitched product specifications to key stakeholders in Architecture firms, Project Management Consultants, and co-working spaces. • Implemented retailer collaboration marketing strategies through local partners to enhance brand positioning. •Represented the company at World Office Expo 2018, achieving business objectives and expanding market share. •Collaborated with the design and production team to ensure seamless event execution and optimal outcomes. •Proficiently handled cost management, negotiations, and client accounting requirements.
•Led a brand activation campaign for Scullers, offering mobile vouchers to participants, resulting in a 15% to 17% increase in monthly revenue sales across all EBOs in Mumbai •Onboarded 30+ major retail brands for M-couponing campaigns across malls and stand-alone stores. •Orchestrated interactive installation campaigns at exhibitions, malls, and in-store locations to drive foot traffic. •Established profitable B2B partnerships with renowned brands such as Cover Story, GAP, Aldo, etc., surpassing monthly targets. •Conducted in-depth market research on retail and competitor initiatives. •Customized packages and provided post-sales training to store managers. •Execute 360-degree marketing campaigns, managing operations and negotiating with vendors for print materials and flyers to ensure the success of below-the-line activities.
•Quarterly recognition awards recipient for consistently surpassing monthly targets and recognized as the Best Analytic Reviewer across multiple business units. •Provided training and mentorship to new hires while leading a sub-team to support them in achieving daily and monthly targets • Educated customers on dispute details, resolutions, and procedures, ensuring clarity and understanding. •Conducted quality checks on analyst-prepared responses, offering feedback and approving letters with quality scores