The Randstad, Netherlands
I am an experienced UX/Product Design Manager and Design Strategist that loves to work with ambitious brands to develop high performing products, experiences and teams. Some highlights of recent years: - Initiated, rolled-out and managed the global Digital Experience Strategy within Philips Lighting (Signify). Maturing UX processes within the global Digital Marketing and Design teams. Led the UX strategies and activities for the Philips Lighting to Signify re-branding. - Managing the UX Design & Research team of Funda (7 FTE) and the funda user experience vision and strategy. Responsible for the personal growth, talent development and recruitment of the Design team. Member of the funda Management Team. - Delivering strategies to design high quality online subscription journeys for DPG Media and leading the UX team (3 FTE) within Circulation - Part of the team that was responsible for the user experience of bol.com between 2008 and 2016 in a time when both e-commerce and the field of UX were growing exponentially. Managed the UX Vision, Strategy, Design Principles and Design System for the bol.com websites and apps to support the transition of bol.com from an online bookstore in 2008 to the largest and most successful e-commerce marketplace within the Benelux. Keywords: Strategy, Leadership, Product, Branding, E-commerce.
Leading the team of Product Designers (6 FTE), defining the Product Design Strategy and managing design processes for Heineken Global eB2B platforms
Leading funda UX Team (7 fte), responsible for the UX tools, processes and funda UX vision, strategy and principles. Member of the funda Management Team
Leading the Digital Strategy & Experience program within the Global Digital Marketing team. Leading creative agencies and product teams to create and deliver the Global Digital Experience Strategy and high quality user experiences for the Signify B2C and B2B websites and apps.
Leading and coaching junior and medior designers using our UX design principles and brand identity guidelines. Designing the vision and strategy for complex e-commerce challenges. Aligning UX solutions with the brand and business strategies. UX and Design Thinking evangelist/coach. Facilitating UX workshops and multidisciplinary design sprints. Member of the bol.com Brandteam, developing and designing new brand propositions. Improving the user experience of online bol.com platforms using quantitative and qualitative data and research.
- Managing and optimizing the bol.com UI - Designer of new concepts and optimizing existing components, pages and flows
Interaction and visual design for online travel websites and booking tools. Projects involved KLM, Ilse Media, Sanoma and Van der Valk.