Carlo van Veghel

Acquisition Marketing Lead at Essent | Energiedirect | Essent Zakelijk

Tilburg, North Brabant, Netherlands

About

Dedicated to make organizations more profitable and scalable. Not only by optimizing pricing and assortments, but also by implementing new technical solutions, improving e-commerce channels and creating refreshing strategies.

Experience

  • Essent (Full-time · 1 yr 10 mos)
    • Acquisition Marketing Lead
      May 2026 - Present · 2 mos

    • Online Product, Pricing & Propositions
      Sep 2024 - May 2026 · 1 yr 9 mos

  • IGO Promo NL (Full-time · 4 yrs 7 mos)
    • Category & Data Lead Europe
      Jan 2023 - Aug 2024 · 1 yr 8 mos

      Owner of assortment-, margin-, pricing- and supplier strategy. Implementing scalable business models and automation, next to managing the Category team. Lead on multiple complex e-commerce implementations and part of the Management Team.

    • Category Manager
      Feb 2020 - Jan 2023 · 3 yrs

      Responsible for assortment + pricing strategy. Product owner PIM / owner merch- and searchandising. E-commerce project lead and manager of the Category team.

  • 50five (2 yrs 7 mos)
    • Product Manager
      Jun 2018 - Feb 2020 · 1 yr 9 mos

      Responsible for online brand- and pricing strategies, marketing development funding, e-commerce and product marketing campaigns.

    • Demand Planner
      Jan 2018 - Jun 2018 · 6 mos

      Optimizing stock levels / value, forecasting run rates and implementing supply chain optimizations.

    • Content & Product Marketeer
      Aug 2017 - Jun 2018 · 11 mos

      Responsible for online product content, campaigns and assortment evaluations.

  • Content Manager at Fontys Communicatie Eindhoven
    Jan 2017 - Jul 2017 · 7 mos

    Implementing and executing an online content strategy that fits the vision of the organization and connects internal and external target groups / stakeholders.

  • Communications Employee at Fontys Hogescholen
    Jun 2015 - Jan 2017 · 1 yr 8 mos

    Event management, researching and optimizing information flows, content creation and evaluating processes within the organization.