Madrid, Community of Madrid, Spain
I am a high-performing and motivated team leader with a track record focused on innovation and maximizing business results (sales and profitability, doubling in 5 years). Full Profit and loss (P&L) responsibility along with strategy implementation and business plan development (KPI tracking, budget and action plan). I have extensive experience in internationalization strategy through subsidiaries and distributors (Mexico, Portugal, Morocco, United Arab Emirates, Baltic States, Thailand and China). Regarding my ability to build relationships with stakeholders, I enjoy communication and negotiation processes. My functional responsibilities have primarily focused on sales & and marketing, business unit management and managing director. I am a digital transformation enthusiast, leading B2B and B2C projects. My teams define me as a transformational leader who loves challenges and faces them with a make-it-happen attitude, striking a good balance between a strategic mindset and a hands-on approach. I am business and value oriented with the ability to work under pressure. Strong analytical skills and results-oriented are also skills that define the way I manage projects. I have strong organizational and influencing skills, with a command of communication between departments/levels that make things happen. I enjoy coaching & mentoring others to help them to accelerate their growth. I have gained extensive experience in the healthcare and life sciences industry (Skincare, Oral care, Women’s and baby care, Cosmetics, OTC, Rx, Generic, and Medical Devices) at Novartis and ISDIN and at the services sector at Applus+, working with different types of shareholders (family, private capital, listed, industrial and financial). I have a Bachelor´s Degree in Economy & Business Administration from CEU - Universidad Complutense de Madrid, an MBA at ESADE, a General Management Program (PDG) at IESE and a Master´s Degree in Internet Business & Digital Transformation (MIB) at ISDI. I have an extensive teaching experience in Business Schools. (ESADE, EADA, ESAME). I am a certified executive coach & mentor.
ChemoStart is an initiative designed to support and strengthen entrepreneurs with innovative projects in the health and biomedicine sectors.
Executive Coaching/ Leadership Development / Personal Brand/ Transformation/ Networking
IESE Alumni Mentoring Network Member
Dermopharmacy management module responsible in the Master in Pharmaceutical Marketing. Member of the Health Advisory Board
About ISDIN: Cosmetics and pharmaceutical products innovation and commercialization (skin care & oral care)/ 1.550 employees/640 mill. € Turnover. Worldwide business general manager, P&L end-to-end full responsibility, Internationalization strategy through affiliates and distributors (Spain, Mexico, Portugal, Germany, Italy, Colombia, Morocco, UAE, Baltics, China, Thailand). Business development, innovation leadership, omnichannel strategy, digital transformation initiatives (B2B & B2C), Marketing Plan development (branding, above & below, TV, digital), Sales team management. Doubling sales in 5 yrs ( rk#3 Spain from #7, rk#2 Portugal, rk#3 Mexico from #4). Oral Care (Bexident), Woman & Baby Care, Medicinex and Food Supplements businesses management.
Startup of the Isdinlovers Consumers´ Community - B2C (digital transformation project) and its connection with the doctors and pharmacy communities - B2B (www.isdin.com/love-isdin/). Implementation of QR codes in every product as a way to identify our Isdinlovers and capture digital data for the development and implementation of experiences for the 3 communities.
Dermatology market leadership (highest sales growth Top 3), positive turnaround from a downturn in the sunscreen business (including 4 mill. € product launch), Trade Marketing strategy implementation, 2012 Consumer Health market best launch,1st digital sunscreen learning programme. (www.isdinsunlab.com), 2013 Correo Farmacéutico Award for the App IsdinSunGame, (the 1st online game for children about sunprotection), 2014 TELVA Award for Nutraisdin, the best skin care brand for children