Carlos Fernández Carrasco

Deputy Director @ Câmara Espanhola | Synergology, Strategic Negotiations

São Paulo, São Paulo, Brazil

About

As Deputy Director at Câmara Espanhola, my work focuses on bridging strategic vision with operational excellence to strengthen commercial ties between Spain and Brazil. Reporting to the Executive Director, I contribute to the implementation of the Strategic Plan, digital transformation, and federal expansion while overseeing financial sustainability and membership growth. My expertise includes synergology, strategic negotiations, and applied behavior analysis, which I integrate into my role to enhance decision-making and stakeholder engagement. Additionally, I bring over a year of experience as a specialist consultant in nonverbal intelligence using Synergology® to support critical decision-making in complex environments. I also contribute as Director of Institutional Relations at Rosalia de Castro, where I enhance partnerships and promote elder wellness. My commitment lies in leveraging strategic insights and communication expertise to foster collaboration and achieve impactful results.

Experience

  • Câmara Espanhola (Full-time · 1 yr 8 mos)
    • Deputy Director
      Jan 2026 - Present · 6 mos

      As Deputy Director of the Spanish Chamber of Commerce in Brazil (Câmara Espanhola), I lead the intersection between strategic vision and operational excellence. Reporting directly to the Executive Director, my mission is to transform institutional goals into tangible results that strengthen bilateral commercial relations between Spain and Brazil. My management is characterized by a cross-functional approach covering critical areas for the Chamber’s growth: - Strategy & Development: Responsible for implementing the Strategic Plan, digitalization projects, AI adoption, and federal expansion. - Commercial & Finance: I oversee financial sustainability and membership growth, designing value propositions that drive business competitiveness. - Marketing & Communication: I direct the institutional positioning strategy, ensuring our voice remains a benchmark in the business ecosystem of both countries. - Institutional Representation: I serve as a key interlocutor with public and private organizations, advocating for the interests of our business community. I firmly believe in technology as a business enabler and in the power of Chambers as high-level innovation and networking hubs. Looking to connect your company's potential with the Spanish-Brazilian market? Let’s talk.

    • Senior manager of operations and new business development
      Nov 2024 - Jan 2026 · 1 yr 3 mos

      I work at the intersection of communication, marketing, finance, and business development at the Spanish Chamber of Commerce in São Paulo. My mission is to strengthen operations, maximize financial efficiency, and expand business opportunities, contributing to the Chamber's growth and sustainability. Key Responsibilities: Communication and Marketing: I lead the creation and implementation of communication and marketing strategies to enhance the Chamber's visibility and strategic positioning in Brazil. I coordinate impactful campaigns and events, managing partnerships that reinforce our mission and expand our reach. Financial Management: Responsible for financial oversight, including budget preparation, cost management, and detailed financial analysis to ensure the organization’s financial health. Business Development: I identify and develop new business opportunities, strengthening the Chamber’s network of members and partners. I maintain close relationships with existing members to ensure their satisfaction and continued engagement. Skills: Partnership and business development · Financial analysis · Strategic leadership

  • Especialista Consultor en Inteligencia No Verbal y Sinergología® at Argos Behavioral Advisory
    Jan 2025 - Present · 1 yr 6 mos

    Highly specialized boutique consultancy dedicated to reducing uncertainty in critical decision-making environments. Through the scientific method of Synergology®, I provide an additional layer of strategic intelligence that allows for decoding what remains unspoken at negotiation tables, in legal proceedings, and within boardrooms. Areas of Expertise: Coherence Analysis in Litigation: Technical expert review of video recordings to identify contradictions between verbal discourse and non-conscious physical responses. Negotiation Intelligence: Identifying information leaks, hidden barriers, and the actual levels of commitment from counterparts. Executive Profiling: Supporting C-Suite selection processes and assessing high-stakes teams through the decoding of non-verbal language. Methodology: A rigorous application of Synergology® (utilizing 1,200+ classified gestural items) to transform semi-conscious movements into actionable insights for the client. All services are provided under strict confidentiality agreements and professional ethics.

  • Director of institutional relations at Rosalia de Castro
    Jan 2023 - Present · 3 yrs 6 mos

    Rosalia de Castro help elder people to live a healthy life by promoting all kind of activities in its centers to keep them mentally and physically fit.

  • Public speaking coach at The finance speaker
    Oct 2022 - Present · 3 yrs 9 mos

    I help finance professionals to communicate the information in a professional way, building the correct narrative to help managers make the correct decisions

  • Southern Cone CFO at LLYC
    Oct 2017 - Oct 2022 · 5 yrs 1 mo

    Providing ongoing financial executive leadership to the countries in the southern region concerning the budgeting, operations management and business strategy. Working closely with executive managers to help them manage their business units and achieve the company business plan. Special focus on Brazil operations, and more specifically in increasing our efficiency and margins to strengthen the operation and settle the basis for further growth.