Greater Barcelona Metropolitan Area
Retail and commerce are being redefined by AI, data, and digital marketplaces. I work at the intersection of technology, e-commerce, and retail transformation, helping brands grow in complex marketplace ecosystems while adapting their operations to a more data-driven and AI-enabled world. Currently, I am a Retail Vendor Manager 1 at Amazon, managing a €33M vendor portfolio and partnering with brands to unlock growth opportunities within one of the most competitive digital marketplaces in the world. My work focuses on three core areas: • Marketplace Growth – helping brands scale their presence in e-commerce environments • AI-Driven Operations – improving processes and decision making through automation and data • Retail Transformation – helping traditional companies adapt to the future of digital commerce Some highlights of my experience: • Managing a €73M portfolio at Amazon • Supporting the onboarding of 8 companies into the Amazon ecosystem • Driving +136% sales growth in a category where the offline market was declining • Participating in projects focused on process automation and AI-driven workflows Beyond my operational work, I am deeply interested in how AI is reshaping the way companies operate, make decisions, and scale. I actively explore how organizations — especially in retail and consumer goods — can adapt their internal processes, strategy, and talent to thrive in this new environment. I’m always open to connecting with: • Tech and Big Tech recruiters • E-commerce founders and operators • Retail and FMCG leaders • Conference organizers and industry communities Particularly around conversations about: - AI × Retail - The future of marketplaces - Data-driven commerce - Operational transformation in digital businesses If you’re building in this space or exploring where commerce is heading next, let’s connect.
Responsible for managing strategic vendor relationships and driving growth within the Beer category, one of the most competitive segments of Amazon’s retail ecosystem. Key responsibilities and impact: • Managing a €33M vendor portfolio, driving performance across key retail and operational metrics • Building long-term strategic partnerships with vendor partners to unlock sustainable growth • Developing and executing Joint Business Plans (JBPs) aligned with vendor and Amazon goals • Leading deep-dive analyses on vendor performance, identifying growth opportunities and operational improvements • Delivering data-driven recommendations to improve vendor performance and customer experience • Running Weekly and Monthly Business Reviews (WBRs / MBRs) with partners to monitor performance and drive action plans • Collaborating cross-functionally with Retail Category Teams to identify new opportunities in assortment, pricing, and supply chain
Youth Economic Circle (YEC) is an association whose main objective is to develop the business, economic and socio-political knowledge of young people.
• Coach for the high-performance 420 sailing competition team • Focus on performance development, strategic decision making and competitive preparation • Mentoring athletes in high-pressure environments
Speaker and presenter at AC37 Club, the VIP hospitality experience for the America’s Cup • Delivered live commentary and insights for audiences attending one of the world’s most prestigious sporting events • Experience in public speaking, live broadcasting, and audience engagement
Immersion in the salesforce CRM ecosystem; Creating Salesforce Training Materials for the Sales, Service, Field Service and Marketing Clouds; Matching Training Materials to Business Processes; Alignment of the training strategy with user acceptance tests; Collaboration in the reporting of the change management line to the project management.