Carlos Busch

Entrepreneur, Writer & LinkedIn Top Voice

São Paulo, São Paulo, Brazil

About

With 30 years of professional experience, I am a benchmark in DIFFERENTIATED SALES with extensive international experience. Recognized as a Strategic Thinker in market relations. I have led major sales and marketing operations as Vice President in Latin America for Salesforce, as well as for ORACLE, SOFTWARE AG, and the Microsoft ecosystem (Processor). I have also served as a consultant for the UN on strategic projects in Latin America. I specialized in 9 strategic themes at the world's top universities, including HARVARD, MIT, SINGULARITY, IMD, among others. I am a member of the FORBES BUSINESS COUNCIL, a columnist for MIT Magazine in Brazil, a Linkedin TOP Voice, and my content reaches over 7 million people monthly. I have been ranked in the TOP Global Sales category four times within the Microsoft Dynamics ecosystems (Processor) and Oracle. A TEDx Speaker and international presenter at over 750 events, Busch founded BUSCH & CO with the goal of democratizing best practices from the highest-performing companies in the market.

Experience

  • Founder at BCORP Educação & Advisory
    Apr 2023 - Present · 3 yrs 3 mos

    Primeira BUSINESS THINK TANK do Brasil com experiência Global e foco em EDUCAÇÃO e ADVISORY empresarial.

  • Board Member at Forbes Business Council
    Nov 2022 - Present · 3 yrs 8 mos

  • Columnist at MIT Technology Review Brasil
    Jun 2020 - Present · 6 yrs 1 mo

  • Co-founder Equity+ at Grupo PRIMO
    Jan 2022 - Mar 2023 · 1 yr 3 mos

  • Salesforce (3 yrs 2 mos)
    • Sales Vice President B2B - Latin America
      Feb 2021 - Jan 2022 · 1 yr

      I'm in charge of strategic products leadership in Latin America: Service Cloud, B2B Commerce Cloud, Pardot Marketing Cloud and CRM Platform/Heroku. Leading actions in Sales, Marketing, Go-To-Market, Pipeline generation, Competition, Strategy and industries relationship (for these products) associated for all salespersons and quote in Latin America.

    • Sales Vice President - Enterprise
      Dec 2018 - Feb 2021 · 2 yrs 3 mos

      I Led Brazil Enterprise Retail and Consumer Goods industries companies for all Salesforce portfolio. We growth almost 3 digit in CAGR-2 years.