São Paulo, São Paulo, Brazil
Sales Development professional with a solid background in Marketing from USP and experience in high-value lead qualification for Enterprise accounts in the B2B SaaS market. Currently working as an Enterprise SDR at Wellhub (Formerly Gympass). My approach combines sales pipeline management and acceleration with strong analytical skills derived from digital marketing and commercial intelligence. Proficient in industry-standard tools such as Salesforce, Salesloft, LinkedIn Sales Navigator, Lusha, and Gong. Additionally, I have a proven leadership background as former President of the USP Marketing Academic Directory (DAMA) and international experience through short-term exchange programs in the US and Italy (CUOA Business School), providing a global mindset to effectively collaborate across diverse cultural environments.
- Manage inbound lead qualification for high-value Enterprise accounts to drive funnel conversion. - Maintain tactical alignment with Account Executives (AEs) to ensure pipeline health and velocity. - Consistently achieve and exceed established monthly productivity KPIs and revenue targets.
- Mapped outbound corporate contacts via LinkedIn Sales Navigator and Lusha, structuring targeted cadences in Salesloft. - Analyzed account portfolios and generated performance reports via Salesforce CRM. - Engaged Business Development Representatives (BDRs) in B2B events to accelerate strategic high-value accounts.
- Led the annual strategic planning, budget allocation, and institutional representation for the Marketing Academic Directory. - Managed leadership development programs and cross-functional alignment across 8 distinct departments. - Oversaw internal strategic projects, cross-institutional relations, and corporate crisis management.
- Structured the internal HR department, standardizing recruitment, onboarding, and offboarding processes for the directory. - Implemented continuous feedback cycles and internal performance evaluations to foster member engagement. - Mediated internal conflicts and organized corporate culture initiatives to maintain a healthy organizational climate.
- Managed paid traffic campaigns (Google Ads & Facebook Ads) and analyzed performance metrics to optimize ROI. - Executed e-commerce growth strategies, applying SEO principles, email marketing, and copywriting to increase conversion rates. - Utilized SQL and digital tools for data analysis and customer relationship management (CRM) tracking.