Dubai, United Arab Emirates
Results-driven professional with 25+ years of experience spanning tech, automotive, and mobility sectors across the UAE, APAC, and Latin America. Proven track record of originating, structuring, and closing high-value strategic partnerships, joint venture investments — including a $15M Series B lead investment (followed by a $40M Yamaha co-investment in an electric 2-Wheeler startup). Adept at identifying untapped market opportunities, building partner ecosystems, and driving end-to-end partnership lifecycle management from pipeline development through commercial launch. Recognized with a President’s Gold Pin Award for delivering transformational deals. Combines a strategic mindset with hands-on execution capability, thriving in cross-functional, multi-stakeholder environments at both start-up pace and enterprise scale.
Senior Manager, New Business Models & Partnerships – Growth & Incubation • Identification, evaluation, and onboarding of new automotive brand partnerships, directly securing BYD (UAE) and Ashok Leyland (KSA) - expanding the group’s untapped portfolio • Originated and executed a Joint Venture with Autorola (SaaS) - managing the complete deal lifecycle from business case and executive sign-off through legal entity formation, banking relationships, IT infrastructure, and shared services (HR & Finance), delivering a fully operational JV within timeline. • Led a $15M Series B investment in River Electric (India), following rigorous screening of 55 companies; the deal was validated six months later by a $40M Yamaha investment, affirming strategic positioning. • Mapped and assessed 200+ partnership, M&A, Venture Capital, co-investment, and incubation opportunities across the UAE and international markets, building a structured pipeline aligned to Group growth strategy. • Supported the greenfield launch of BYD in the UAE as part of the newly established Al-Futtaim Electric Mobility division; selected for a 4-month cross-border secondment to Saudi Arabia during a business-critical market entry phase. • Awarded with the President’s Gold Pin Award in 2023 — the Group’s highest individual honour — for the River investment and Autorola JV execution. Senior Project Manager – Al-Futtaim Electric Mobility • Joined as a founding team member of Al-Futtaim’s nascent Electric Mobility division, establishing project governance frameworks and driving cross-functional delivery to support the rapid entry of BYD into the UAE market, followed by KSA secondment.
Product Manager – Strategic Mobility Projects – Jardine International Motors (HQ) • Spearheaded the end-to-end development and commercial launch of Mercedes-Benz first fully integrated e-commerce platform globally — managing 28 cross-functional team members across 5 countries/regions and delivering the world’s first Daimler dealership with online payment integration to the Daimler HQ portal. • Recognized with the Best Branding Award at Asia’s Best e-Tailing Awards for the Mercedes-Benz e-commerce project. • Developed and launched a digital C2B e-Auction platform for Hong Kong and a Mobile Servicing O2O initiative, creating new revenue verticals and enhancing customer engagement. • Conceptualized, prototyped, and commercially launched a Classic Car new business vertical, including frontend development and MVP build. • Developed a Digital Platform for a new mobility vertical business across Singapore and Malaysia, partnering with technology vendors, consultancies, incubators, and payment gateway providers to build out the ecosystem. • Implemented a bespoke management information system for the Hong Kong Used Cars division, improving operational efficiency and reporting accuracy. • Applied Design Thinking and Agile methodologies across all projects — from ideation and concept design through prototyping, MVP, and commercial launch. Project Manager – Zung Fu Hong Kong – Mercedes-Benz Dealership Group • Deployed RPA (UiPath) automation across labour-intensive back-office processes, achieving 99% accuracy and an 800% efficiency uplift. • Implemented 5 back-office system modules for the Sales division (sales order, vehicle registration, OEM incentives, licensing, and delivery), digitizing core commercial workflows.
Project Manager Consultant for a new restaurant set up: • Implementation of Business Plan for Jojo Ramen restaurant: Business Case, local regulations, brand identity. Development of governance process and expansion plan.
Business Intelligence Manager • Delivered Point-of-Sale audit for Unilever/Kibon (pricing, planogram, share of space, campaign activation) – subsequently adopted as the global benchmarking standard. • Managed customer experience research engagements for Nike, Latam (aviation), O Boticário, Centauro, and Marisa, providing actionable insight to inform commercial and retail strategies. • Supported Microsoft’s anti-piracy programme for Office/Windows, designing audit methodologies that improved conversion rates. • Delivered category management assessments for Miller/Ambev and customer care benchmarking for Samsung.
• Danone: development of D2D Channel, distributor set up guide and P&L framework. • Samsung: bidding process for Field Force vendor, transition phase management (2k sales reps) and internal processes redesign. • TIM: training development for mobile carrier sales reps (own store and resellers channel). • BRF: planogram definition on Retail channel.