Carlos Ortega

About

Carlos Ortega is a Digital Transformation and Customer Ecosystem Executive with more than 18 years of experience leading CRM, data, and customer engagement strategies across multinational organizations. He specializes in designing scalable customer ecosystems integrating media, CRM, data platforms and commerce capabilities to drive measurable revenue growth and customer lifetime value. At Nissan, Carlos led enterprise CRM and data transformation across 230 dealerships, delivering significant business impact including: • Increasing digital lead conversion from 1.5% to 4.5% • Scaling digital lead generation from 10K to 70K monthly leads • Increasing repurchase rate from 16% to 25% • Improving service retention from 70% to 78% • Driving $11M USD incremental revenue through CLV optimization Currently at Publicis Groupe, he leads CRM, data and technology initiatives while managing a multidisciplinary team of 35 professionals and driving digital transformation programs for enterprise clients including Coca-Cola ecommerce platforms. His expertise spans CRM platforms, customer data ecosystems, martech architecture, and revenue growth strategies across automotive, retail, financial services and consumer goods industries.

Experience

• HEAD CRM | DATA | TECH at Publicis Groupe México
  Mar 2025 - Present · 1 yr 5 mos

• NISSAN Mexicana S.A. de C.V. (6 yrs 4 mos)
  • CX/CRM/Data Deputy Director
    Nov 2021 - Feb 2025 · 3 yrs 4 mos

  • Digital Customer Experience Senior Manager
    Nov 2018 - Oct 2021 · 3 yrs

• Starcom (5 yrs 6 mos)
  • Banamex - Director Digital
    Jul 2015 - Nov 2018 · 3 yrs 5 mos

    Estrategia, Planeación, Coordinación, Ejecución y reporte de Campañas de Medios: Estrategias Ecommerce Catálogos en linea Integración de estrategias ON y OFF. Integración de resultados multimedia. Planeación Multimedia. Ejecución de Reach extender (TV y Radio)

  • Coordinador Digital
    Jun 2013 - Jun 2015 · 2 yrs 1 mo

    A cargo de la cuenta de Kellogg`s... Creación de estrategias de comunicación en los medios de acuerdo a publico objetivo y comunicación de cada marca. Administración, Seguimiento y Reporte.

• Initiative (1 yr 4 mos)
  • Digital Manager
    Feb 2012 - May 2013 · 1 yr 4 mos

    Contacto con Cliente, desarrollo de estrategias de comunicación web, desarrollo de pautas web, Implementación de campañas web, realización de reportes de campañas web, entrega de resultados.

  • Digital Manager
    Feb 2012 - May 2013 · 1 yr 4 mos

    Brief, Planeación, Implementación, Ejecución, Reporte

• Jefe de Planeación at Havas Media Mexico
  Apr 2011 - Jan 2012 · 10 mos

  Planeación, Reporte, Seguimiento, Implementación, Conciliación