Lausanne Metropolitan Area
From Field sales to a €2.5B portfolio across Europe and Asia-Pacific, my career has been built from the ground up, and that 360° perspective is what sets my leadership apart. Twenty years across every commercial function, key accounts, trade marketing, category leadership, executive strategy, means I understand what it takes to win at every layer of an organisation. I specialise in turning complex, multi-market operations into high-performance engines. 200+ product launches, teams of 150+ people, Consistent 8% CAGR. Teams that don’t just hit targets, they raise the bar. Increasingly powered by AI and data intelligence to sharpen GTM, brand positioning, and decision-making. Fluent in French, Portuguese, English and German, useful when you lead across 20+ markets.
- P&L Ownership: Full accountability for a €2.5B revenue portfolio, defining the strategic vision for "Work & Play" categories across B2C and B2B channels (Logitech, Logitech G, Ultimate Ears). - Growth Architecture: Delivered a consistent 8% CAGR by spearheading the global launch and lifecycle management of 200+ New Product Innovations (NPIs). - AI-Driven Transformation: Leading the modernization of GTM strategies through the integration of AI-predictive insights and data-centric marketing models to optimize global brand positioning and ROI. - Organizational Design: Directing a complex matrix organization of 150+ professionals, fostering a culture of high-performance, radical accountability, and cross-functional synergy. - C-Suite Influence: Acting member of the EAD Leadership Team; architecting long-term commercial roadmaps and securing strategic alliances with top-tier global channel partners.
- Strategic Stewardship: Handpicked by the Executive Leadership Team to concurrently steer this €600M business unit, ensuring resilient growth and maintaining #1 market share in high-competition territories. - High-Stakes Turnaround: Engineered a comprehensive commercial transformation of the UK market, revitalizing operations to increase profitability and category dominance within the first 6 months. - Ecosystem Innovation: Accelerated channel diversification by scaling the B2B segment and architecting a premium online strategy, securing lucrative new partnerships with Telcos and enterprise vendors. - Talent Reinvigoration: Rebuilt the regional Sales and Marketing functions by identifying and empowering high-potential local talent, fostering a "winner’s mindset" across the organization.
- Scale & Performance: Orchestrated a €1.8B P&L, achieving sustainable growth through the strategic optimization of MDF and promotional frameworks. - Innovation Velocity: Led the end-to-end GTM strategy for 200+ NPIs across Gaming and Personal Workspace sectors, aligning global innovation with regional market needs. - Market Leadership: Leveraged advanced analytics to refine pricing architectures and assortment frameworks, significantly enhancing sell-through and profitability. - Brand Resonance: Directed 360° integrated global campaigns, ensuring consistency across digital and physical touchpoints for a world-class brand portfolio.
- Execution Excellence: Maximized brand visibility and shelf-share across Swiss retail through strategic relationship management.
- Foundational Leadership: Managed high-output sales teams and floor operations, establishing the consumer-centric mindset that informs my executive strategy today.