Carlos Roberto Contreras Carlon

Revenue & Strategy Director | MBA | Marketing + IA | Transforming Financial Data and AI into Sales Growth and Purchasing Efficiency.

Los Mochis, Sinaloa, Mexico

About

Specialist in turning operational chaos into profitability through Lean methodologies and continuous improvement. How do you transform complex data into real profitability? My approach combines the analytical rigor of the public sector (SAT) with the commercial agility of global retail (Benetton) and the technological innovation of my own agency (Darc Agency). I specialize in Profitability Architecture: I use Artificial Intelligence and Benchmarking to optimize the value chain, reduce operating costs, and maximize reach on high-impact platforms like Spotify and social media. What I bring to the table: Owner's Vision: Proven ability to lead multidisciplinary teams toward aggressive growth goals with an ownership mindset (La Pérgola). Growth Engineering: Optimization of marketing and operating budgets through the strategic deployment of predictive algorithms and AI. Rigor and Control: Operational safeguards based on solid experience in data auditing, tax compliance, and financial analysis. I transform financial data and artificial intelligence into two tangible results: Sales Growth and Purchasing Efficiency. I'm looking to lead the digital and strategic transformation of organizations committed to smart EBITDA by 2026. Let's talk about how AI can scale your next big project.

Experience