Carlos Caroca

Head of Business Development & Product Management MBA/P.h.D

Austria

About

Senior Manager with 15+ years of international experience in sales, business development and product management within the automotive and technology industries. Proven track record with sales responsibility, driving profitability and executing go-to-market strategies for innovative solutions. Skilled in defining and implementing segment strategies for products and revenues.

Experience

  • AVL (Full-time · 8 yrs 9 mos)
    • Head of Business Development & Product Management
      Feb 2022 - Present · 4 yrs 6 mos

      • Full sales responsibility , accountable for revenue, order intake and gross margin. Defined and implemented the segment strategy for product portfolio and revenue growth. • Directed global business development and sales, ensuring affiliate sales alignment and market expansion. • Led go-to-market strategies for new products, achieving successful international commercialisation. • Developed new business fields leveraging core technologies to drive innovation and diversification. • Owned product lifecycle management including strategy, competition analysis, pricing, positioning, and business case development. • Managed R&D projects, ensuring customer focus, innovation, and timely delivery. • Provide leadership to multicultural, cross-functional teams across sales, product management, and R&D.

    • Global Business Segment Manager
      May 2019 - Jan 2022 · 2 yrs 9 mos

      • Full profit & loss responsibility, ensuring revenue, profitability, and sustainable growth. • Defined and executed the global go-to-market strategy for in-vehicle measurement systems. • Conducted win–loss analysis, KPI reviews, and pipeline management to optimize sales and profitability. • Built strong networks with customers and legislative authorities, influencing regulations and industry standards.

    • Group Product Manager
      Nov 2017 - Apr 2019 · 1 yr 6 mos

      Group Product Manager

  • Product Marketing ON-Road Segment-Bus/Truck/Driveline at FPT Industrial
    Oct 2016 - Sep 2017 · 1 yr

    Team leader Product Marketing ON-Road Segment- Bus/Truck/Driveline Define, document, own and agree with key stakeholders of the Product plan, that includes: market landscape, volumes, product scope, strategy, customer experience and evolution roadmap; • Support development of business case plans by gathering information, analyzing and summarizing data; • Collaborate with Sales department in product pricing and launching activities;

  • AVL (5 yrs 11 mos)
    • Group Product Manager & Business Development
      May 2013 - Sep 2016 · 3 yrs 5 mos

      Responsible for managing three different products (hardware and software) throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the products visions to deliver winning concepts in an extremely dynamic environment business - Closely monitor competition, analyse gaps and trends; increase the market Share and definition of local and global market requirements - Develop product pricing and positioning strategies - Developed marketing strategies from the early upstream up to the downstream phase and created link between global and local marketing strategies - Sales development for Italy, Spain, UK, Sweden & Brazil

    • Technical sales - Sales Engineer-Key Accounts Manager
      Nov 2010 - Apr 2013 · 2 yrs 6 mos

      Responsible for AVL Particulate & In-Vehicle Measurement Product Line: Forecasting, business development, customer visits, technical offers and quotes editing, negotiations, Customer Relationship Management (Salesforce.com), strategic networking. Key Account Management responsibility over Universities and National Research Center (CNR).

  • Research Scientist at Politecnico di Torino
    Jan 2010 - Oct 2010 · 10 mos

    Development of Catalytic system for diesel exhausts after-treatment (characterization of emission, catalytic combustion of Diesel Particulate Matter, Reduction and adsorption of NOx, development of catalytic wall-flow traps); Project and development of engine test bed for the Material Science and Chemical Engineering Department at the Politecnico di Torino, Management of human resources for diesel after-treatment projects. PGM catalyst recycling from diesel exhaust. Benchmarking of diesel after-treatment devices.