Carlos Balcells Méndez

BDR | AWS | CLOUD | Ingram Micro | Technology Solutions

Barcelona, Catalonia, Spain

About

Smiling, creative, versatile and proactive. Throughout my professional career I have worked in different areas of marketing: SEO positioning, email Marketing, web design, social media management, creation of marketing strategies and advertising content, database management applied to marketing... and I have also developed in the commercial and sales area. A born sportsman and as such I have grown up with the values of sport. Values such as self-improvement, demand, commitment, dedication and perseverance define me very well as a person. Skills SEO/SEM: Keyword research and results analysis. Implementation of positioning strategies to improve traffic in google search engines. Longtail strategy and specific market niches. Google adwords campaigns with personalised ads according to CPC, CPA, CTR... Analysis of metrics and selection of ads. Web design: creation and development of a website or E-commerce with Wordpress. Optimisation of web elements and plugins and widgets to improve user navigation. Email Marketing: Design and implementation of marketing campaigns focused on different segments. Attractive content and modern design of templates with links and CTA (Call To Action) buttons. Public Relations: In my experience, I have always had good references from the clients I have dealt with. Close treatment and vocation of service and support. Cost analysis: before making any investment or external expenditure associated with a product or service, analyse all the options and decide which is the most profitable and when the investment will be returned. Organisational values: motivational leadership, advocate of a good working climate and working environment and believe that workers are the most important part of the company.A good team in a good working environment is capable of achieving better results.Competitive analysis: Benchmarking and other techniques to study and analyse the competition. Social networks: strategies for attracting new followers and creating content for Linkedin, Instagram, Facebook and Twitter. Creation of Target Audience Profile: Analysis of needs and purchasing behaviour, personal relationships, etc. for the subsequent creation of the target audience profile. Advertising and Promotion: Creativity and message focused on the objective of the advertising campaign.

Experience

  • Ingram Micro España (3 yrs 11 mos)
    • AWS Business Development Representative
      May 2026 - Present · 3 mos

    • AWS Sales Development Representative
      Apr 2025 - Jun 2026 · 1 yr 3 mos

      As a Sales Development Representative at Amazon Web Services, my goal is to identify and develop new business opportunities, driving adoption of cloud solutions among end customers. Through prospecting and qualification strategies, I contribute to the growth of AWS by facilitating the connection between businesses and the technologies that accelerate their digital transformation.

    • B2B Product Marketing Cybersecurity
      Sep 2022 - Apr 2025 · 2 yrs 8 mos

      I manage the marketing strategy of Cybersecurity & Security manufacturers for Ingram Micro's distribution channel. I work closely with the sales team to identify the best business opportunities and establish the ideal match between partner and manufacturer.

  • B2B Marketing Coordinator at Urban Sports Club
    Apr 2020 - Aug 2022 · 2 yrs 5 mos

    As B2B Marketing Coordinator in Spain, I am responsible for developing and implementing marketing strategies aimed at the corporate segment, ensuring effective alignment between marketing initiatives and business objectives. My work ranges from the creation of relevant content and campaign planning to the organisation of strategic events, always with a focus on strengthening customer relationships and generating business opportunities. I work closely with the sales team to bridge the gap between marketing and business, ensuring that our actions not only generate visibility, but also drive growth and adoption of technology solutions in the B2B market. My focus is on designing innovative, data-driven strategies that optimise lead conversion, strengthen brand positioning and maximise the impact of each action on customer acquisition and loyalty.

  • Marketing Account Executive at Evolution Digital Technology
    May 2019 - Jun 2020 · 1 yr 2 mos

    SEO/SEM strategies: SEO on page positioning strategies and web traffic increase. Keyword research and analysis of results with SEMRUSH and Ubbersuggest. Contact with google adwords, without finally carrying out any campaign. Web design with Wordpress: Creation of corporate website and update and improvement of search results. Extensive experience with wordpress Email Marketing: Email marketing campaigns focused on different market segments. Extensive experience with Mailchimp. New customer acquisition: Web form linked to the marketing department's email, in which the reason for the query is managed and a first contact is made with the interested party, who is then assigned a salesperson. Database management with ZOHO CRM and Active Campaign. Blog creation and content management. Content marketing focused on linking the content of the blog with the company's corporate pages, with the aim of generating traffic that leads to the website. Graphic design: Creation of corporate resources (banners, flyers, infographics....) and content for RSS.

  • Dto Comunicación y Marketing at AST Digital
    Feb 2018 - Jun 2019 · 1 yr 5 mos

    - Marketing de contenidos - Redes sociales - Email Marketing - Análisis métricas y KPI'S - Gestión CRM - Atención al cliente

  • Dto Marketing (Intership) at GetSingular
    Feb 2017 - Feb 2018 · 1 yr 1 mo

    Atención al cliente, servicio post venta, asesoramiento campañas de marketing, gestión de clientes, informes de ventas, análisis benchmarking...