São Paulo, Brazil
Graduated in Journalism at the Federal University of Bahia; Specialization in Government Relations at Insper Institute (SP). Currently, taking a postgraduate course in sports management at SENAC-SP. Also acting as an associate of the public relations agency ESPORTE & NEGÓCIO, which serves clients such as ESPN, DOREL / CALOI, BANCO VOTORANTIM (BV ESPORTES), UNDER ARMOUR and OLÝMPIKUS. Also experienced on pharmaceutical and medical device industry, for which I have been serving as public, press and government relations in projects aligned to reputed medical societies and institutions, keeping strong professional relationships with influencers, experts and public / private managers in this field of work. Awarded by Public Opinion Award (POP) 2011 and Stevie Awards 2012 (Public Affairs) for the campaign "Obesity without marks - less invasive surgery is a right", on behalf of the Brazilian Society for Metabolic and Bariatric Surgery (SBCBM), whose objective achieved was to include the procedure in the mandatory coverage of private health insurance system. Press and public relations in medical congresses: SBCBM Annual Congress (2011-2013), IFSO 2016 (International Federation for the Surgery of Obesity and Metabolic Disorders), Congress on Brain, Behavior and Emotion (2015, 2017, 2018), Meeting the Experts – Brazilian Society of Infectious Diseases (2018), among others. Advocacy leadership toward health institutions like CEBRID, Brazilian Alliance for Clinical Research, Brazilian Urological Society (SBU), Brazilian Society for Studies on Pain (SBED), among others. Critical activities in Public Affairs and results achieved, such as the three times more increase in the number of videolaparospic bariatric surgeries undertaken in Brazil between 2011 and 2013. The country remains the second one in performance of bariatric and metabolic procedures (more the 110 thousand per year).
Ketchum Estratégia PR Agency Senior account executive ( advocacy, press, public and goverment relations) Developing relations strategies for diverse players of healthcare and pharmaceutical markets. www.ketchum.com.br