Carlo Rivis

U.S. Market Entry Advisor for International Tech Startups | Bridging EU→US in mindset, culture & business | Silicon Valley | 250+ Founders Supported

San Francisco, California, United States

About

Most international startups don't fail in the U.S. because of their technology. They fail because they bring a European mindset into an American market. I know both sides. I built my career in Europe, navigated the jump to Silicon Valley myself, and now I help international tech startups do the same - without wasting years learning the hard way. 𝗪𝗵𝗮𝘁 𝗜 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗱𝗼: I help innovative companies enter and grow in the U.S. market. That means strategy, execution, and the connections that make both possible. From defining your go-to-market approach, to navigating regulations, building your first partnerships, and getting in front of the right investors - I work alongside founders, not just above them. 𝗧𝗵𝗲 𝗘𝗨→𝗨𝗦 𝗴𝗮𝗽 𝗶𝘀 𝗿𝗲𝗮𝗹. Business culture, investor expectations, sales dynamics, regulatory logic, and even how you pitch - everything works differently in the U.S. Understanding why it works differently is what separates advisors who've lived it from those who've only read about it. I've built companies on both continents. I know what needs to change, and what doesn't. 𝙄𝙣 𝟮𝟬+ 𝙮𝙚𝙖𝙧𝙨 𝙬𝙤𝙧𝙠𝙞𝙣𝙜 𝙬𝙞𝙩𝙝 𝙨𝙩𝙖𝙧𝙩𝙪𝙥𝙨, 𝙖𝙘𝙘𝙚𝙡𝙚𝙧𝙖𝙩𝙤𝙧𝙨, 𝙫𝙚𝙣𝙩𝙪𝙧𝙚 𝙘𝙖𝙥𝙞𝙩𝙖𝙡, 𝙖𝙣𝙙 𝙁𝙤𝙧𝙩𝙪𝙣𝙚 𝟱𝟬𝟬 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨: • Supported 100+ founders on strategy, go-to-market, and fundraising • Negotiated with international investors across multiple countries • Founded 7 companies between Italy and the U.S. • Trained innovation leaders at Fortune 500 companies • Served as Venture Scout for 20+ investment groups • Recognized with the U.S. O-1A Visa for Extraordinary Ability and the National Interest Waiver (NIW) Green Card - the U.S. government's recognition that my work in innovation and technology advisory serves the American national interest. 𝗛𝗼𝘄 𝘄𝗲 𝗰𝗮𝗻 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿: Whether you need monthly advisory, hands-on execution support, or a partner fully dedicated to your market entry. I offer flexible engagement models tailored to where you are and where you're going. 𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗿𝗲𝗮𝗹 𝗮𝗻𝗱 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝘁𝗮𝗸𝗲 𝗶𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗨.𝗦. 𝗺𝗮𝗿𝗸𝗲𝘁, 𝗹𝗲𝘁'𝘀 𝘁𝗮𝗹𝗸.

Experience

  • INNOVIT - Italian Innovation and Culture Hub (San Francisco)
    • Director of Programs
      Sep 2025 - Present · 10 mos

      Leading the design and execution of innovation programs that connect Italian startups and scaleups with Silicon Valley's ecosystem. Responsible for startup cohorts, investor engagement, and strategic partnerships aimed at accelerating international market entry into the U.S. INNOVIT is the Italian government's strategic outpost in Silicon Valley - a hub that bridges the Italian innovation and business ecosystem with the U.S. market.   • Shaping multi-stage programs for early-stage and growth companies entering the U.S.   • Driving investor engagement and ecosystem partnerships across Silicon Valley   • Accelerating global market entry for Italian tech startups through structured cohort programs

    • Head of Program
      May 2025 - Present · 1 yr 2 mos

      Leading multi-industry programs for Italian early-stage and scale-up startups entering the U.S. market. Designing and facilitating group sessions, 1:1 mentor meetings, and investor events in San Francisco. INNOVIT is a strategic hub in Silicon Valley for the promotion of the Italian innovation ecosystem in the United States.

  • Partner at Silicon Valley Club
    Apr 2025 - Present · 1 yr 3 mos

    Silicon Valley Club is a community for tech startups ready to scale globally, starting from Silicon Valley. I lead sessions, connect founders with investors, and guide international teams through the cultural and business realities of the U.S. ecosystem.   • Direct access to Silicon Valley networks, investors, and ecosystem leaders   • Bootcamps, workshops, 1:1 mentoring, and go-to-market sessions for international founders   • Bridge between global innovation communities and U.S. market opportunities

  • Venture Scout at LvlUp Ventures
    Apr 2025 - Present · 1 yr 3 mos

    LvlUp Ventures is one of the 10 most active VC firms globally (PitchBook & Forbes), with 1,000+ startups backed and a multi-stage, industry-agnostic investment approach covering every stage from pre-seed to growth. As a Venture Scout, I identify and connect high-potential founders with LvlUp's investment platform — which spans equity funds, non-dilutive financing options, and accelerator programs across sectors and geographies. Unlike traditional VCs, LvlUp operates as an extended team for founders: pairing capital with hands-on growth support, fundraising infrastructure, and access to 750+ corporate and investment partners. My role is to bridge exceptional international founders with the right fund, program, or partnership opportunity within the LvlUp ecosystem.

  • Chairman, Owner, Chief Executive Officer at Innovation Discovery
    Jan 2016 - Present · 10 yrs 6 mos

    I help international tech startups successfully enter the U.S. market through tailored strategy, hands-on business development, and direct access to investors, partners, and networks in Silicon Valley and beyond. My advisory covers the full market entry journey: go-to-market strategy, regulatory navigation, U.S. incorporation, partnership development, investor introductions, and pilot/showroom initiatives to build early traction.   • Supported 100+ founders across strategy, go-to-market, and capital raising   • Negotiated with international investors across multiple countries   • Grew Innovation Discovery to 4x revenue by year two   • Built a global network of 18,000+ innovators, investors, and industry stakeholders   • Earned 10+ international awards for innovation leadership   • Recognized with the U.S. O-1A and NIW Visa for Individuals with Extraordinary Ability

  • Advisor at MEUS
    Mar 2026 - Present · 4 mos

    MEUS is redefining how the music industry understands and activates fans. In a world where fan behavior is fragmented across platforms, tickets, merch, streams and live experiences, MEUS creates the data context layer that reconnects those signals into a meaningful fan identity. The goal is not just better CRM. It is a new infrastructure for music industry AI, where artists, fanclubs and industry players can engage fans more intelligently, reward loyalty, and build stronger relationships in a privacy-first future.