Turin, Piedmont, Italy
I work at the intersection of sports, media, and technology, helping leaders navigate moments of transition where strategy, product, and business models collide. With 35+ years building and scaling sports and media technology businesses globally, I now advise executive teams, founders, and boards on streaming, subscriptions, fan engagement, and the practical impact of AI. My work as a LinkedIn Top Voice reflects applied thinking shaped by ongoing conversations with operators facing real decisions. Over my career I have led and supported large, multi-year initiatives across global sport and media, contributing to the growth of technology platforms and the evolution of OTT and D2C models. I have spent decades working across major international sports and events, including the Olympics, FIFA World Cup, UEFA competitions, NFL, and Formula 1, experiences that shaped a pragmatic view of innovation grounded in execution, not theory. Alongside my advisory work, I am the founder of *A Guy with a Scarf*, a media and thought-leadership platform where I explore the forces reshaping sports and media through long-form writing, interviews, and conversations with industry leaders. It is a space where ideas are tested in public and refined through dialogue. Today, I focus on advisory roles, thought leadership, and public speaking, with attention on streaming economics, retention, monetisation, platform strategy, and AI adoption. FACTORY63 acts as the container for this work, bringing together advising, consulting, and fractional roles. I am most interested in conversations with leaders navigating inflection points in sports, media, and technology, particularly with executive teams, founders, and boards looking for clarity, perspective, and constructive challenge. I am selective with content partnerships and speaking engagements, and tend to say yes where there is depth, honesty, and room for real dialogue.
Strategic support to the management team
Media company. B2B Creator.
Strategic support to the management team
THE IDEA FACTORY FOR SPORTS & MEDIA A container for all my activities (advising, consulting, fractional roles) as I explore what to do next in this new phase. FACTORY63, the innovative technology-driven idea factory for sports and media. A team of elite tech-savvy creative professionals committed to developing cutting-edge product and marketing strategies for the sports and media industry. We leverage the latest technology to create dynamic and engaging experiences that resonates with your audience and drives results.
A new exciting phase for deltatre, with now 1000+ people globally, expanding our products & services to Sports & Entertainment. In my new role as Group Chief Evangelist, I will focus on Strategy, Innovation, Key Clients and sharing our vision at key events and conferences. I learn so much from our clients, love to work with great people from organizations including the NFL, MLB, UEFA, FIFA, IOC, IAAF, ATP. ,
Keeping deltatre ahead of the game in the sport media business, a challenge we have been having fun with for the last 30 years, is my personal obsession. I'm currently focused on designing deltatre's value proposition and evangelising the market about it with clients and at conferences and events, we are a people-to-people B2B2C business. The 3 disruptions of the media landscape: 1. consumption - fans consume sport on linear TV, but more and more also on digital, mobile, social 2. conversation - broadcasters are not alone anymore, federations, leagues, clubs, players and brands have become media companies going directly to fans 3. production - the way content is produced is slowly transforming from broadcast-only to digital native, removing constraints of the old media
After many years serving as deltatre group CTO I've moved into a new role that focus on bringing a Product oriented culture in the company. Mission: "Position deltatre as a market leading, creative and innovative company implementing the corporate strategy and supporting the required geo scalability" Vision: "Enable a cultural shift towards product management by joining up the 3 main functions of commercial, product and technology in a unified strategy and practice "