Carlo Genilo

Creative Team Lead | Creative Operations & Production | Building AI-Integrated Workflows for Performance Marketing Teams (Claude, ClickUp, n8n, Meta Ads)

Quezon City, National Capital Region, Philippines

About

I lead creative production teams and build the operational systems that make them run. Over the past decade-plus, I've managed teams of 25+ video editors, designers, and content asset managers producing 50+ paid social assets a week, while overseeing $2M+ in monthly Meta ad spend for global and regional brands. What sets my approach apart: I don't just manage creative output, I build the infrastructure behind it. I've designed and run live operational systems connecting Claude, ClickUp, Slack, and Meta Ads Manager, supported by n8n automations and Google Workspace, so that creative teams move faster without losing quality control. I've also led internal AI creative studio training across tools like Veo, Midjourney, Kling, Runway, Higgsfield, and Ideogram, helping editors and designers fold generative tools into their actual day-to-day work rather than treat them as novelties. My background spans corporate AVPs, branded campaigns, documentaries, and large-scale paid social production for brands including Marriott, Forbes, Johnson & Johnson, Lyft, Citibank, Honda, Bridgestone, Samsung, Ritz-Carlton, Four Seasons, Globe Telecom, and the Government of Abra, among others. I'm currently looking for Creative Team Lead, Creative Manager, Creative Producer, or Creative Operations Lead roles, and I'm open to consulting work helping businesses apply AI tools to streamline creative production at scale. If you're building a team that needs both strong creative leadership and the systems to back it up, I'd like to talk.

Experience

  • Creative Team Lead at 115 Ventures
    Jan 2026 - Present · 7 mos

  • Creative Services Producer at Self-employed
    Jul 2025 - Mar 2026 · 9 mos

    I’m a Creative Director and Video Production Lead with over a decade of experience crafting visual stories for global brands including Marriott, Johnson & Johnson, Forbes, Lyft, Ritz-Carlton, and Four Seasons. I build and lead creative teams that deliver end-to-end video and content production — from concept and scriptwriting to direction, editing, and motion graphics. My work spans corporate campaigns, branded content, tourism features, and documentary storytelling. In recent years, I’ve been integrating AI-enhanced workflows into the creative process — using generative tools to accelerate editing, automate asset creation, refine motion graphics, and streamline post-production pipelines. These tools help teams cut turnaround time while maintaining creative integrity. I’m also exploring no-code AI prototyping and automation — building lightweight tools for creative planning, transcription, voiceover, and scripting through platforms like ChatGPT Custom GPTs and Google AI Studio. The goal: to help creative teams work faster, smarter, and more intuitively. At CorporaStudios, I led post-production and managed distributed teams of editors and multimedia designers across multiple international campaigns. Now open to remote opportunities in creative direction, post-production leadership, or AI-integrated content strategy — especially with brands and teams embracing creative technology and automation.

  • Head of Video & Animation at Corpora Studios
    Mar 2022 - Jul 2025 · 3 yrs 5 mos

  • Senior Video Producer at Sapaad Pte Ltd
    Nov 2019 - Mar 2022 · 2 yrs 5 mos

  • Creative Service Provider at CG Media
    Jun 2015 - Nov 2019 · 4 yrs 6 mos

    DIRECTOR/CINEMATOGRAPHER/VIDEO EDITOR/VIDEOGRAPHER/MOTION GRAPHICS EDITOR Provided services for the government of Abra. Globe Telecom, Citibank, Spanish Embassy, PM FTC, Unilab, Republic, Century Tuna Superbods, Samsung, Citi Prestige Global, Honda, Bridgestone, Dia Del LIbro, SM Our Home, Winston Cigarettes. etc