Geneva Metropolitan Area
A highly motivated business growth strategist with 23 years experience in FMCG, Luxury, Pharma and Electronics in B2B and B2C across Marketing, Sales, Digital and Finance Proven track record of expanding business and sales through omni-channel activation online and offline and driving business transformation at scale. Experienced in leading teams of sales and marketing professionals to meet and exceed business goals
Working closely with the Luxury, Pharma and FMCG industries to develop and implement seamless customer experience strategies across all stages and touchpoints in their customer journey while driving increased operational efficiency and profitability Developing and implementing leading commerce experience and solutions to deliver against the demanding needs of tomorrow’s consumer
Led the end to end (Strategy, UX, Design, Build, Testing, Implementation and Operations) effort on rebuilding and re-platforming the global E-Commerce Experience for IQOS markets globally by managing multiple teams across multiple disciplines to deliver against a very aggressive business objective (included Road Map and Feature ownership, definition and management). Post implementation required the need to set up and build a global operating model supporting these sites which we currently run, this is supported by global workflow and content management principles / disciplines catering to the regulatory nuances of each market
Led the Digital marketing team within the global marking organization. This included, building the team, re-defining how our RRP brands would be built from a strategy and framework level driven by user needs, through to content needs mapping, planning and development / production. Led the efforts on the development of our global website and connected Bluetooth application as well as well as our branded social media accounts.
Designed the business case and commercial strategy for IQOS (new product launch) in South Africa as well as applying and securing customs classification for a new product launch in a highly regulated market
Semi-professional soccer player in the South African National First Division