United States
Hi I'm Carlie and if you meet my IRL, I'm probably talking to a stranger. I consider myself a super-connector — one of my favorite things is introducing people, and helping to build impactful relationships. I'm a marketer with nearly 10 years of experience across CPG & consumer tech working on brand building, experiential events, ambassador programs, field marketing, and integrated campaigns for companies like Bumble & Red Bull. A few things about me: - I've lived in 5 different countries, and speak 4 languages (mostly fluent) - I'm equal parts creative & operations - There's no task I can't figure out.. I will make it work even if we need to get real creative. - I love to know everything going on, whether it's a new restaurant, secret events, cool news, I'm up to date! I'm investing more in LinkedIN and will be sharing more regularly about things that excite, interest, and irk me
Project management and Event Production at NYC Tech week & Cannes Lions festival of Creativity
Freelance Brand marketing, activations & Events
TKW is a full service Brand & Community Marketing Partner for brand strategy, events, retreats & activation. Client work includes Leap, Psycho Bunny, Rent the Runway, Julie Vos, YETI, Dr. Squatch, Smarty Pants Vitamins, GSTAR, Along the Waves, Tori Richards, Wilson Sporting Goods & more
Responsible for developing & project managing the Bumble BFF relaunch strategy.
- Led Cross-Functional Gen Z marketing strategy in USA targeting key cultural moments - including social, Paid media, events, partnerships, out of home, influencer etc. - Partnered with the Data & User research team to conduct feedback sessions with ambassadors, talent & community members. - Line management of 2x coordinators & 1x Assoc. Manager. - Owner and decision maker of annual budget against labor, activations, media, partnerships & merchandise.
- Built Ambassador program delivering 800+ local events, 8k+ field activities & 50M+ social impressions. - Developed & scaled an attribution system for IRL event conversion in partnership with our data teams. - Improved program operations with automation using platforms like Zapier, Airtable, Google suite, and Asana in order to maximize team efficiencies.
- Drove brand awareness and lead gen via events, brand activations and targeted campaigns. - Developed lifecycle nurture strategy for leads from events, 3rd party partners & sponsorships. - Project Managed paid programs strategy for newsletters, websites and podcasts. - LeadGen Vendor management