Glenside, Pennsylvania, United States
Wrote, edited and published this novel to Amazon, iTunes, Barnes & Noble and other digital book outlets. Used Amazon Kindle Direct Publishing to produce paperback version, using Pressbooks.com for layout. Distributed book via Draft2Digital.com.
• Managed team of 6 direct reports with unique disciplines • Assisted the Business Development team with client nurturing and sales support • Provided support for over 60 marketing retainer accounts • Provided clients with custom Search Engine Optimization, Pay Per Click, Email, Social Media, Blog and Content Campaign marketing strategies • Analyzed monthly performance, goals and revenue trends with Google Analytics and Analytics SEO • Oversaw content marketing assignments with Zerys • Scheduled and oversee link building and directory submissions • Project Manager for 10 clients
• Managed all web and online marketing projects for over a dozen clients with budgets ranging from $20k - $300k. • Clients managed included Revel Resorts, John Hopkins Medicine, Porcelanosa USA, American Board of Ophthalmology, Target Building Construction, and SV Sports. • Acted as lead client contact from beginning sales process until project completion. • Scheduled and drove all client and internal meetings with Join.me. • Devised statement of work contract agreements, monthly work plans, and master services agreements. • Orchestrated project timelines and maintained project scope. • Allocated design, development, production, marketing, and analytics staff to tasks based on resourcing and budget. • Trained clients on proprietary and third party CMS and marketing automation platforms. • Led Quality Assurance team in browser testing prior to launches. • Communicated with stakeholders and internal team with Basecamp. • Made content changes within Umbraco, WordPress, nopCommerce, and proprietary CMS. • Analyzed new client Google Analytics data for drop off rates and validating next steps.
• Served the greater Philadelphia area with freelance web design and online marketing services for small businesses. • Provided web site integration with WordPress, social media best practices, and SEO enhancements.