Greater Reading Area
3M continuously solves problems and delivers practical, ingenious solutions that help our customers succeed. The Industrial Transportation Markets Business provides application and process specialism to organisations across Automotive Manufacturing, Marine OEM and Refurbishment and Rail Refurbishment markets. We work in partnership with our customers to uncover and identify pain points within their processes and lead a 3M solutions approach to deliver process improvements, reduced costs and improved productivity.
Responsible for leading local activation of global or area programmes to generate demand at end users and channel partners.
Responsible for development and implementation of marketing plans across 3M flexible and precision abrasives portfolios into the aerospace, automotive, medical and transportation MRO segments.
Responsible for creation and execution of the Transportation Business Group marketing plan; to provide solutions that address our customers’ pain points and deliver ROI. Collaboration with sales to create relevant marketing programmes to build and accelerate pipeline for existing and target accounts in our remit.
Responsible for the development and activation of shopper and trade marketing programmes, aligned to 3M brand marketing strategies and the shopper journey to deliver the most relevant product offering for the shopper. In this role I worked with grocery retailers including Tesco, Asda, Sainsbury’s and Waitrose, across the stationery and DIY categories.
Develop and implement effective marketing communications plans in line with business objectives. Take the lead in supporting the image, brand and reputation through message development and delivery. Also responsible for achieving growth of 3M AAD products through our online store, 3M Direct.
Provide dedicated Marketing Communications support to the Safety Security and Protection Services business centre in the UK, developing integrated marketing communications plans across the business centre.