Greater Montreal Metropolitan Area
Creative, optimistic and confident leader with +20 years of international experience and documented success in leveraging outstanding people leadership skills to build high performing teams. Proven track record at creating and executing transformational change strategies. Demonstrated success in strategic planning, marketing and sales to to generate profitable growth. Key areas of expertise include: • People Engagement • Effective Agency Partnerships • Strategic Brand Marketing • Change Management • Sales Force Management • B2B & B2C Marketing ABOUT GURU GURU is a vibrant and fast-growing beverage company that pioneered the world's first all-natural energy drink back in 1999. The company markets GURU Energy Drink mainly across Canada and the US Through its corporate philosophy and its beverages, GURU gives good energy for people to make great things, reminding that, with the right dose of will, inspiration and energy, achieving great results is within everyone's reach. The company has its head office in Montreal, Canada and sales offices in the U.S
My team and I are on a mission to clean up the toxic energy drink industry. 100% CRAP FREE! #NOBULL
My team and I are busy cleaning up the toxic energy drink industry! Crafting GURU with natural organics is how we do it! A Story of Organic Growth: Ever since the early days, GURU has always been driven by this idea of crafting the best natural energy drink out there. Founded in Montreal during the summer of 1999, the company marketed the world's first all-natural energy dink. 20 years later, this vision is not only fulfilled but is also thriving and expanding worldwide. GURU has become the #1 Organic Energy Drink in Canada and the US in the Health Channel thanks to a strong network of distribution partnerships and a passionate team.
GURU We’ve got 4 words for you: Good Energy. Smart Organics. We believe there’s a smarter way to provide you with good energy to fulfill your greatest dreams and aspirations. Crafting GURU with natural and organic ingredients is how we do it. GURU has and will always believe that energy should not come at the expense of health. That is what has brought our company a steady and organic growth.
President and Member of the board of directors of the Bromont Ski Club, a not-for-profit organization. https://www.clubskibromont.com
Led a team of 35 Marketing professionals sharing responsibilities such as Brand and Trade campaign activation, Customer Relationship Management (CRM) and Loyalty Programs, Channel Management, Media, Marketing Systems, Consumer Relations and S&OP Planning. Developed and implemented Group strategy as member of the Canadian Marketing Leadership team in a highly regulated environment.
Managed a sales team of 400+ and oversaw distribution effectiveness in 5 distribution centers across Canada. Executed all marketing projects within the context of direct to store delivery (DSD) infrastructure servicing 28,000 outlets across Canada.
Sales and Merchandising