Doha, Qatar
Over 20 years of experience in brand strategy, marketing transformation, and customer experience across the GCC. Industry expertise includes luxury, fashion retail, omnichannel commerce, F&B, hospitality, real estate, sports marketing, and destination branding. Experienced in developing integrated marketing strategies, brand positioning, brand identity development, digital marketing, content creation, CRM, campaign planning, and influencer-led activations. Known for delivering measurable results through data-informed creativity, consumer insight, and multi-market brand development. Highlights include leading strategic partnerships and managing large-scale brand programs for global events, including the FIFA World Cup Qatar 2022. Skilled in aligning business objectives with creative direction, guiding cross-functional teams, and building long-term brand equity through storytelling and consistent brand experience. Driven by curiosity, collaboration, and a belief in brand as a growth engine for both business and culture.
As the Group Marketing Head for Abuissa Holding, my role is central to defining and executing the MarCom strategies that span across operations in Qatar and seven additional countries. My expertise lies in orchestrating long-term marketing strategies that leverage both digital landscapes and traditional media to elevate brands presence. I have led the creation and implementation of comprehensive advertising and communication campaigns, managing a spectrum of activities including media procurement, public relations, creative direction, production, as well as event planning and execution. These efforts have been instrumental in increasing our market share through data-driven marketing plans that resonate with each unique market. The portfolio of brands includes:Blue Salon, Highland, Mosafer, Gold Gourmet, Arabesque, Godiva, Toys4Me, Karisma, Momento, and luxury brands like Corneliani, Elie Saab, Kilian, Aigner, Pal Zileri, Trussardi, Korloff, Breitling, Jacob & Co., Swarovski, Cole Haan, Levi’s, Guess, Morgan, L’Occitane En Provence, Nespresso among others. My strategy is to center marketing initiatives around the customer experience to drive engagement and build brand loyalty. I partner with the brand management teams, retail experts, and buyers to craft product marketing plans that not only raise brand awareness but also align with our company's vision. My responsibilities extend beyond marketing; they involve ensuring strategic alignment across departments such as retail, sales, wholesale, legal affairs, product development, and design.