United Kingdom
Bilingual global marketing and go-to-market leader with more than 25 years' experience driving commercial growth for enterprise software organisations across international markets. I have worked with organisations ranging from high-growth software companies to global enterprise technology businesses, leading regional and international marketing teams across EMEA, APAC and LATAM. Throughout that journey, I have partnered closely with executive leadership to align marketing investment with business strategy, strengthen pipeline performance and build scalable go-to-market operating models. Throughout my career, I have been passionate about building high-performing international teams, strengthening collaboration between Marketing, Sales and Channel organisations, and helping businesses translate strategic objectives into measurable commercial outcomes. My focus has always been on building scalable international marketing organisations that create stronger alignment between Marketing, Sales and Channel teams while delivering measurable commercial impact. My experience spans: International Go-to-Market Strategy Commercial Growth & Pipeline Development Executive Stakeholder Management Demand Generation & ABM Marketing Operations & KPI Development Organisational Transformation International Team Leadership Marketing Technology & AI Enablement I am always interested in connecting with leaders who are passionate about international growth, go-to-market strategy and building high-performing marketing organisations.
Reporting directly to the Chief Marketing Officer, I lead International Marketing across EMEA, APAC and LATAM, shaping go-to-market strategy, demand generation and commercial marketing across more than 50 countries. I lead a geographically distributed team of regional marketing leaders and manage a multi-million-dollar international marketing investment. Working closely with executive leadership, Sales and Channel organisations, I have played a key role in evolving International Marketing into a more commercially focused organisation by establishing scalable operating models, governance frameworks and performance management processes that strengthen commercial alignment, improve pipeline visibility and enable consistent execution across international markets. Key achievements: • Transformed International Marketing into a commercially focused organisation, aligning marketing investment, go-to-market execution and regional priorities with business growth objectives. • Established international operating models, executive governance, pipeline management and KPI frameworks that improved commercial visibility, forecasting and accountability across multiple global regions. • Built and developed a high-performing international leadership team, embedding scalable go-to-market frameworks that strengthened collaboration between Marketing, Sales and Channel teams while improving operational consistency. • Drove significant improvements in marketing performance, increasing pipeline quality, engagement and opportunity progression through data-driven demand generation and account-based marketing strategies. • Optimised international marketing investment across multiple regions, ensuring resources were aligned with strategic growth priorities and commercial objectives. • Partnered with executive stakeholders to align international marketing strategy with corporate priorities, supporting market expansion, regional growth and long-term business transformation.
Promoted from Senior Marketing Manager (Northern Europe) to lead European go-to-market strategy, demand generation, partner marketing and field marketing during a period of rapid international expansion. Partnered closely with executive leadership and regional Sales teams to scale marketing operations, strengthen commercial alignment and support the company's transition from a regional software provider to a fast-growing international SaaS business. Key achievements: • Built and developed a geographically distributed European marketing team, establishing consistent go-to-market execution and strengthening regional capability. • Played a key role in establishing Northern Europe as the company's first subscription-based region, supporting the transition to a recurring revenue business model through integrated demand generation programmes. • Designed and scaled the European Business Development Representative (BDR) function, creating a scalable pipeline generation capability that strengthened Sales and Marketing alignment, improved demand generation and supported the company's rapid international expansion. • Expanded the company's flagship customer and partner event into a multi-country programme, increasing executive engagement, sponsorship and regional market presence. • Developed strategic partner marketing programmes and optimised regional marketing investment to support commercial growth across Europe.
Led EMEA go-to-market strategy, demand generation and strategic partnerships, partnering with regional Sales and executive leadership to drive commercial growth, strengthen market presence and support product adoption across Europe, the Middle East and Africa. Key achievements: • Directed the company's global strategic partnership with Red Bull Racing Formula 1, leveraging executive engagement, customer advocacy and thought leadership to strengthen brand visibility and commercial relationships. • Established the annual EMEA User Conference as the region's flagship customer and partner event, expanding executive engagement, increasing sponsorship and creating a scalable platform for customer advocacy. • Led integrated go-to-market and partner marketing programmes with strategic technology partners, strengthening regional alliances and accelerating pipeline generation across key industry sectors. • Managed regional marketing investment and cross-functional programmes, aligning demand generation, product marketing and partner initiatives with commercial priorities across EMEA. • Worked closely with global Marketing, Sales and Partner organisations to deliver coordinated product launches and consistent go-to-market execution across multiple international markets.
Progressed through increasingly senior marketing roles within one of the world's leading business software companies, developing expertise in customer marketing, channel strategy and commercial programme management while partnering closely with Sales and Business Partners to support business growth. Key achievements: • Led customer acquisition, engagement and channel marketing programmes supporting more than 34,000 organisations across the UK, aligning marketing activity with commercial objectives. • Established Sage UK's first annual customer conference, creating a scalable customer engagement platform that strengthened customer relationships and supported lead generation. • Selected as one of only 30 ambassadors to help shape and embed Sage UK's corporate vision and values, demonstrating leadership beyond core functional responsibilities.