Milan, Lombardy, Italy
Language is the string that ties all my experiences together. As an engineer and marketing leader, I combine technical expertise with creative strategy. My deep passion for music — as a pianist, composer and conductor of gospel choirs — enhances my collaborative approach. Technology, communication and "sensitivity" are my daily tools, while personal and professional empowerment drive my continuous growth.
• Responsible for defining the Marketing and Innovation strategy for the Company • Lead the Marketing & Innovation Team to set mid and long term value proposition for Company’s products and services in order to match customers' business and communication needs • Key advisor for the Company's about technology and innovative trends in terms of marketing assets, communication guidelines and development plan • Drive customer relations & sales with strong data-driven approach and through omnichannel activation activities by leveraging digital, social and mobile • Responsible for customer segmentation, products value proposition and new businesses • Advisor for assets development priority setting • Responsible for customer plan definition coherently with customer potential • Develop the activation supporting plan and commercial talent pipeline • Lead the team and organization through change by leveraging the marketing and technology experiences, advertising, media planning and customer activation
• Lead the Marketing, Communication, Customer Care and Innovation department for the company Assicom Ribes S.p.A. • Works to deliver key insights and recommendations from Customer Care area that optimize the performance of the department as well as marketing and communication programs and campaigns. • Develop, implement and monitor execution of operations policies, business processes and procedures within the Business and Credit Information area. • Create the vision, as well as the innovation, processes, training, tracking and communications mechanisms that result in efficient execution for the Marketing and Innovation Department. • Proactively assess and address opportunities by leveraging workflow tools and processes to drive improvements in efficiency, timing, and quality of work. • Lead the development, and gain alignment on, capacity planning and prioritization model(s) to ensure the appropriate use of department resources to drive the strongest business impact. • Set the strategy, and lead the department activities in partnership with Sales area and Business Units. • Develop, track, and monitor department execution scorecard, with the objective of identifying opportunities to improve business performance. • Oversee and manage team budget and operating costs and serve as main point of contact for the Finance partners. • Develop and gain alignment on the business vision, organizational support model, and measurement plan to support the key activities. • Work in agreement with Corporate company (Tecnoinvestiment) in order to maximize the ecosystem impact.
Director of Digital Marketing and Social media • Development and execution of comprehensive, digital marketing and social strategy. Focus of all online properties with integration across products/audience to insure consistent customer experience. Management of a staff of 12 employees (external vendors) and digital agency relationships • Managing Microsoft Store to build quality customer databases and touch points, owned and operated partnerships to leverage other email/social databases to amplify retail messaging. Activate partnership with local players to amplify retail messaging. Management of demand generation including Display, Social Media, Promotional Email, Lifecycle Email/Loyalty Programs, CRM and emerging channels • Overseeing all social media marketing efforts for Microsoft ecosystem. This includes social media strategy, management of social media presences; content development, customer engagement, monitoring/listening and social media promotions • Partnering with Merchandising, Operations, Technology, and other internal teams to build strategy and campaign plans. Coordination with PR agencies to identify and engage with local influencers, bloggers, and brand advocates in the social sphere; manage local influencers, bloggers, brand advocates to help drive traffic & support local sustained program
• Create a digital center of excellence within the subsidiary for the commercial and consumer businesses, driving innovation with purpose. Responsible for Digital Marketing group and management of a staff of 14 employees (external vendors) • Architect and implement digital marketing strategies and programs associated with driving key business goals, including: lead generation, revenue, interest, awareness, share, usage, CRM, loyalty and satisfaction within the area/subsidiary • Optimize subsidiary digital engine investment model based on local market conditions for mobile, social, search, syndication and other digital engines • Develop customer-centric best-practices and executional excellence for digital user engagement across consumer and commercial linking digital and non- digital engines
•Consumer Marketing Team leader for Windows Phone, Hotmail, Messenger/Skype, SkyDrive, Internet Explorer. Responsible for Consumer Business Group and leader of a 4 people team •Delivered thought leadership, positive perception and momentum for consumer products and services with key audiences including technology media, analysts and industry influentials such as bloggers •Designed and executed the Marketing Analysis and prepared/presented Business Plans and Financials to Top Management •Supervisory and management of the central marketing budget for the planning of the online and offline campaigns •Strategic allocation of resources on the retail channel, media (TV, radio, print, ...), online, offline. •Negotiated long term content syndication deals