Shanghai, China
Experienced global product marketing manager with a demonstrated history of working in both traditional and digital company. Skilled in Digital Strategy, Advertising, Integrated Marketing, Creative Strategy, and Media Planning. Strong professional with a Master's degree focused in Marketing from Florida State University.
PMM lead for 1688 SuperStar Client Group of Alibaba Group.
Working as SAE for Bluefocus eCommerce. Provide integrated marketing service for Reckitt Benckiser Group eC department. Working close with Tmall, JD and other Chinese eC platforms. Provide brand planning and social media planning service. Focused on eC brand strategy.
Working as Associate for H-line Ogilvy for Intel and Tencent Video. Provide PR service including media maintenance, Press Con handling, PR strategy planning, etc. Experienced in PR industry.