Nicole Walsh (Carbone)

Brand Marketing Director at athenahealth

Westwood, Massachusetts, United States

About

I am the Director of Brand Marketing at athenahealth and most recently helped steer the organization's award winning brand revitalization initiative including the brand strategy, design system, voice and tone. The implementation and launch required extensive collaboration across divisions and culminated with a multi-media advertising campaign spanning paid, earned and owned channels with the goal of driving awareness and favorability of the athenahealth brand in-market. I am grateful for the recognition i've earned from my peers and leaders for my hard work, proactiveness and contributions to our joint success. In 2020, I was selected as one of The Drum's "Future 50 Marketers" and in 2021 was one of 12 employees at athenahealth recognized as an Executive Circle winner, defined as a group of "Top performers from across the company who demonstrate a commitment to our Values, deliver exceptional results, and have gone “above and beyond”." I'm a dedicated team player, I work extremely hard and pride myself on my communication and relationship building skills to create lasting partnerships with colleagues and external agency partners that ultimately allow us to succeed, together.

Experience

  • athenahealth (11 yrs 1 mo)
    • Director, Brand Marketing
      Jun 2023 - Present · 3 yrs 1 mo

    • Senior Brand Manager
      Apr 2021 - Jun 2023 · 2 yrs 3 mos

      At athenahealth, it’s our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. With a thoughtful balance of humanity and technology, we’re able to uncover meaningful healthcare insights that can help create healthier futures for our families, our communities, and ourselves.

    • Brand Marketing Manager
      Jun 2019 - Apr 2021 · 1 yr 11 mos

  • RTN Federal Credit Union (Waltham, MA)
    • Human Resources Intern
      Jun 2014 - May 2015 · 1 yr

      During the first four months in my role as a Human Resources Intern, I also juggled work as the Administrative Assistant to the Vice President of Retail Services. As a full-time student, I have now formally cut back to the role of HR intern, but continue assisting various other departments in addition to my daily duties. Multi-tasking, prioritizing different projects, and communicating with my colleagues is a key factor to succeeding in this job. This position allows me to work on something brand new every day ranging from recruiting to data entry to event planning. Some of the day to day activities of this position include (but are certainly not limited to): • Assisting the VP and AVP of HR with any tasks to make their day easier • Handling general HR inquiries • Creating company-wide databases • Analyzing and interpreting quantitative data to be used in presentations and reports to help measure credit union growth • Independent problem solving for issues that arise throughout the day • Data entry to ensure accuracy of all employee information • Earning the privilege to interact with confidential employee and member information • Editing and posting enticing job descriptions to multiple job websites to attract qualified candidates • Reviewing and sorting job applications • Conducting phone interviews for viable candidates over the phone • Coordinating and setting up interviews • Greeting interviewees in the lobby with a friendly smile • Researching and demo-ing new products on behalf of the Credit Union to see if they will help improve member/employee experience (i.e. loan calculators that can be embedded into website, job advertisement tools, etc.) The many facets of this job have opened my eyes to the operational aspects of HR that are needed to keep a company running smoothly. I have also gained a deep understanding of how vital internal stability is to producing consistent results for the members of this Credit Union that has been in operation since 1945.

    • Retail Services Intern
      Jul 2014 - Oct 2014 · 4 mos

      Administrative Assistant for Senior Vice President of Retail Services In this role, I have gained hands-on experience, not only as an Administrative Assistant, but also through working on projects for five different departments within the Credit Union including: Marketing, Lending, Business Development, Branch Management, and the Financial and Retirement Group. The primary responsibilities for this role are: • Providing clerical, organizational, and administrative support to the Senior VP of Retail Services. • Typing/word processing documents as needed. • Organizing paperwork from various departments • Managed company LinkedIn profile • Creating Excel spreadsheets and other media documents (i.e. Power Point) as needed. • Scheduling meetings and assisting with event planning as needed. • Coordinating a weekly departmental summary report by gathering departmental information from five different departments within the company and organizing the information to reflect the most noteworthy completions, issues and accomplishments within the company. • Sorting and opening departmental mail, and determining a course of action to be taken (if any) in response to the mail. ...and much more!

  • Sales & Marketing Agent at ThirdChannel
    Dec 2013 - Jun 2014 · 7 mos

    First there was brick-and-mortar, then eCommerce. Now there's a Third Channel. ThirdChannel is the marketplace where brands can access a force of tastemakers and influencers across college campuses nationwide to act as peer-to-peer sales and marketing agents.

  • Cashier/Hostess at Joey's Pizzeria
    May 2013 - Aug 2013 · 4 mos

    Joey's Pizzeria is an extremely popular restaurant nestled in the heart of Cape Cod. Acclaimed by several sources as "The best pizza on the Cape", Joey's employees are expected to passionately serve customers as if they were family. During peak hours of the summer, wait times can exceed 90 minutes due to the high demand for delicious food. In order to ensure each customer's experience goes smoothly, the handful of employees working at any given time must perform their daily duties, and jump in to help anywhere there is a deficit. My day-to-day activities included, but were not limited to: • Quickly adapting to learn the various menu items on both the food and bar menu • Preparing the restaurant for opening by setting up and counting the register, cleaning the indoor and outdoor dining rooms, preparing food, and more • Managing multiple phone lines for telephone orders • Accurately recording orders being made by customers and transferring them to the kitchen for preparation • Appeasing anxious customers waiting for their food during hectic hours with a smile and friendly conversation • Accurately checking out customers with cash/credit card • Maintaining cleanliness of the restaurant throughout the day while balancing phone calls, food preparation and the cash register • Light kitchen work as needed • Serving food to eat-in customers • Closing down each night by counting the register, cashing out tips, thoroughly cleaning the entire dining area-exceeding the owner's expectations upon approval, restocking food/materials for the following day, and locking up the dining area. ...and much more! Living and working on Cape Cod during the Summer of 2013 taught me a great deal about customer service and how to exceed expectations of even the pickiest of vacationers.

  • Cashier, Customer Service Specialist at Stew Leonard's
    May 2010 - Jan 2013 · 2 yrs 9 mos

    At age 16, I was lucky enough to enter the work force employed by one of "Fortune's 100 Best Companies to Work For" where I became a skilled Cash Handler as a cashier. At a company where "The customer is always right," I perfected my interpersonal skills as a Customer Service Specialist. As part of Stews Leonard's initiative to include the entire family in the shopping experience, I also worked as an Activities Assistant, leading and facilitating children's birthday parties, cooking classes, and setting up and working seasonal events such as Easter Egg hunts, and Trick-or-Treating. During the busy holiday seasons, I also jumped around between departments to assist with seasonal foods production in the bakery and demo-ing samples of new products being sold throughout the store. This wide array of work experiences required patience, a positive attitude, the ability to multi-task, strong money handling skills, and a bright smile, leaving customers happy and coming back for more!