St Augustine, Florida, United States
I have worked in the software industry for 25 years. I have spent my career selling and marketing complex ECM solutions to key stakeholders within specific vertical industries. My goals are to maintain my position in the industry while continuing to grow my solution marketing expertise. Specialties: Sales and Marketing Strategy and Execution Channel Development Sales Management Public Relations Market Research Copy Writing Product Marketing Solution Oriented Marketing and Sales
As a Global Marketing Portfolio Manager for Hyland Software, I am responsible for leading strategic marketing activities to effectively position the company and to help achieve revenue objectives working in conjunction with key stakeholders in Marketing and Sales to achieve the objectives.
As a Product Marketing Manager, I am responsible for the definition and delivery of solution-focused vertical market sales enablement programs. My primary responsibilities are: Market research and analysis: I lead all primary and secondary market research for our key market segments to identify trends and opportunities within our targeted segments and drive recommendations and market requirements back into the organization. Commercial readiness and success: I oversee and lead all sales enablement efforts for vertical market programs. This includes coordinating demand generation and education programs with our regional marketing and sales teams as well as those of our channel partners. Subject Matter Expert: Deep market knowledge and understanding of our targeted industry segments.
As the Industry Solutions Marketing Manager, I am responsible for the definition and delivery of vertical market sales enablement programs. My primary responsibilities are: Market research and analysis: I lead all primary and secondary market research for our key market segments to identify trends and opportunities within our targeted segments and drive recommendations and market requirements back into the organization. Commercial readiness and success: I oversee and lead all sales enablement efforts for vertical market programs. This includes coordinating demand generation and education programs with our regional marketing and sales teams as well as those of our channel partners. Subject Matter Expert: Deep market knowledge and understanding of our targeted industry segments.
As Director of Marketing for enChoice I have the following responsibilities: Develop and execute an integrated, strategic marketing plan that delivers qualified leads and increase brand awareness by leveraging online advertising, webinars,email marketing, social media, and more. Work with executive management to develop corporate messaging and establish branding guidelines; ensure consistent execution across all communications. Drive and coordinate online events (webinars) and execute programs to drive attendance that result in qualified leads Create and produce all communications materials including white papers, case studies, newsletters, videos, data sheets, emails, press releases, and presentations. Direct all aspects of conference and user group participation including logistics, booth design, pre-show marketing, and promotions. Manage company Web site: write content; manage updates; enhance SEO results;report and evaluate analytics; recommend and implement improvements. Work with business partners to develop/execute events and marketing programs and insure their websites are up to date and current with materials created or updated Understand the need of the field sales teams and translate those into materials and programs to help drive revenue Manage the marketing budget with emphasis on stretching every dollar and report on the ROI of programs implemented.